It’s important to remember that tracking data is packaged among many other variables that teams use to evaluate players, and that all teams weigh their respective pools of data differently.
For example, the
Los Angeles Rams are known for placing far less value on a player’s 40-yard dash time than his movement data from events such as the Senior Bowl or in partnership with some colleges who also use a form of tracking technology, when matched with game film.
The most publicized example is Cooper Kupp, the 2017 third-round draft pick who won the Triple Crown in 2021, after his slow 40 time sunk his draft stock. The Rams weighed tracking data they got from Kupp’s route running at the Senior Bowl, as well as his college tape, much higher than they weighed his straight-line speed (at that time, it was acquired via GPS data).
The Rams used a similar process in 2020 to identify starting safety
Jordan Fuller in the sixth round (though not with Senior Bowl data) to see how well he got into position and second-round receiver
Van Jefferson (who was tracked by Zebra as the fastest player at the Senior Bowl in 2020). Tracking and separation data was again a useful tool in 2023 when evaluating fifth-round receiver
Puka Nacua, who last season set all-time rookie receiving yards and catch records, although Nacua didn’t get a full week at the Senior Bowl due to an injury.