Interesting that they would sign him before he played one down for the Rams but did not do the same for Sammy Watkins.
They may not have been feeling it as strongly for Sammy.
The point I was trying to make is that we were in a exact same situation with Watkins being on the last year of his contract yet they didn't sign him but they did make it a priority to sign Cooks.
I think there's a few reasons why they paid Cooks:
1. They gave up a round 1 pick for him. Value of that alone pretty much determined that if they let him escape via FA they effed up.
2. Cooks is a better fit for this offense. Watkins is an elite athlete, but his route running is not exemplary and I suspect his impact was limited by knowledge of the offense. The Rams undoubtedly wanted him back due to the round 2 pick they gave up for him, but the truth is this offense and McVay as an extension of the Gruden tree prioritizes route running. So fit is a big difference between the two, with Cooks being a perfect addition due to his route running on top of everything else he brings.
3. Losing Watkins and that round 2 pick factored in too I think. To the point where I would assume Kevin OK'd the trade based on thinking he could get a deal done. After having lost Watkins to FA and to a lesser extent looking at the miss rate we've seen on wideouts even early in the draft in recent years, it was crucial they don't lose him to FA.
Either way though, just glad it's done. I think this guy is a perfect pairing with McVay and this offense at large. So excited about this season, just hope that Donald gets knocked out next.