Yeah..You mean how the Patriots became the national game every week except for where it had to be shown by contract?
You mean how announcers and fans alike constantly posted things like "we're all Patriots now"?
You mean how the Pats were the beneficiary of calls especially after falling to 4-4?
Also, don't conflate the cheating coming from outside forces like 'Vegas' with the NFL maximizing the revenue from its biggest game by nursing the most popular narratives to maximize fan engagement.
As for why everyone didn't bet the Pats... they were seen as the underdog all the way and they don't win in a straight up contest. The NFL hadn't ever steered the outcome before and bettors were expecting their miracle run to end.
Ask a whale now and you can bet that THEY are paying attention to the "stories" and which the NFL chooses to elevate via it's own media arm and which they feed to outlets like ESPN.
this is deep in conspiracy land.
And it just ignores reality about how good Brady and BB are.
And I HATE them. HATE.