The one thing I knew going into this was the Rams were going to have to alienate a huge part of their fanbase. But we have to remember this is a rebrand. Our history is awesome but we should work on the future as well. These jerseys along with the new stadium will all go perfectly together.
The question though is "WHY" do you have to alienate anyone? Especially a large part of your fanbase? Is management's mindset that it's a must they have to make major changes to appeal to the younger fans or kids? That youngsters don't like the classic Uniform? The Ferragamo's are one of the top 5 uniforms in the league. Why would you dramatically change that? Would the other classic teams dramatically change theirs? The Raiders? Cowboys? Packers? Colts? Steelers? It hasn't happened yet, and I would wager a lot of those teams fans would go through the roof if that happened.
Maybe I'm wrong, but do younger folks not like the Ferragamo's? The vast majority of fans I've talked to since the Rams return absolutely identify the Ferragamo's with the "Los Angeles Rams". Would just leaving them as the old Ferragamo's alienate anyone? If so I think it would be far less of a fan percentage than what is probably about to happen.
Bottom line for me is I'm gonna be as open minded as I can be, but it will be real depressing if this decision by management makes us the laughing stock of the league