In this OL conversation it seems to me that philosophically the Rams have favored that zone approach, but also they have run duo and power elements with equal ineffectiveness. So it seems to me that the issues are multi-level, from McVay and his "resting players" priority irt avoiding injuries to shitty run coordinators to shitty players on the OL and in the backfield. But if you put it all together the truth is the run game has never been prioritized by the guy in charge.
He actually mentioned this last year prior to the offseason and I thought to myself ok wow maybe they're gonna find a good back. They elected instead of course to go with the same shitters. But it's also why I was excited by the drafting of Bruss because his college tape had him at least driving guys off the ball. Figured worst case we'd have a strong run game on the right side behind him and Hav.
So bottom line for this offseason is that the Rams need to prioritize the run game. But where do you start if the guy at the top is not going to prioritize it. Only real hope is that he acknowledges the need for someone to take it over who is good at it. Starting there would be really nice. But even then we also need to actually identify and add guys who can help us up front and in the backfield. RB looks pretty deep in options in FA from where we're sitting, but if they end up drafting the position someone needs to tie McVay's ass up so they can avoid the pass-catchy types he prefers.
Truth is Snead has shown very little ability to draft either OL or RB. This is a problem. It's not a coincidence that Gurley was brought in by Fisher, who knew a thing or two about RBs. Yes that's about all he knows, but still. Henderson was a Snead guy, as shown by Snead talking him up and how the Rams would "feel him" elsewhere if they passed on him in the post-draft vid that year. So basically you have two guys working together who are good at their jobs but who for whatever reason need help in this area. Not sure how that gets fixed but again it seems to me that a strong run game hire would do wonders.