Yes, actually, they had been asked about Bradford and his future with the Rams before that trade. Remember he was coming off of two seasons of torn ACLs. Both Fisher and Snead assured everybody that Bradford was our QB going forward pretty much until the time he got traded (and I still remember how salty Jim Thomas of the Post Dispatch was about being lied to by them).
I think what they are doing now - publicly giving Goff a vote of no confidence - is much worse. I weakens their negotiating position if they want to trade him and poisons the well with him if somehow they can't and have to keep him for another season. It would have been much smarter to keep the negative comments behind closed doors and publicly state confidence in him even if they were planning on trading him.
Yeah and itd be really easy too. All they have to say publicly is, “We’re going to look at improving the team any way we can at every position. Everything will be evaluated and we’re not going to limit ourselves by taking anything off the table.”
Then when they’re asked the inevitable question about Goff’s status going forward:
“We know Jared has struggled at times, but we’ve invested a lot in him and we know he’s a fighter. He showed that during the playoffs. There are things as a coaching staff and as an organization that we can do better too to maximize his talent. Like we said we’re not going to limit our options, but we have faith he can be the QB we know and seen from him in the past.”
Then they can go about shopping him or chewing him out as much as they want behind closed doors.
Even if they don’t believe a lick of what I posted above, and even if they know all the other teams will see right through them, they should be advocating on their own behalf to maximize his value. Don’t make the other side’s argument for them. Let the other teams or media make their counter arguments, but don’t let them point out in a negotiation “your own organization doesn’t even have faith in him, how can you think he’s worth what you’re asking?”