Fans think that teams scour the earth for the best and brightest football coaches and the most qualified wins. This is far from the truth. Teams use personal connections most of the time. They hire guys they know or a guy that someone they are close to vouches for. This is extremely true at the lower level, giving friends and acquaintances starter jobs. It’s a club. A club you need to be invited to.
Even when an owner, gm, exec doesn’t personally discriminate… sometimes they still do. Why? Systemic racism. If minority coaches historically didn’t have access, and then through connections they don’t have, they get fewer opportunities, than even if they don’t exclude minorities in the process they can still discriminate. Their hiring process excluded them by using only their connections or prioritizing them. This is what the Rooney rule is “trying” to change… but failing. Not only are these practices inherently discriminatory… but they also lead to mediocre hires.
Even if the giants satisfied the Rooney rule.. that's all they were trying to do. A lot of teams just pick their guy, then have a bunch of interviews to make it look like a process, when really it's done with backroom good old boy handshakes. So even if the act itself isn't racist.. it's not giving black coaches a real shot.. so the hiring process is racist.
Also, when there are so few black coaches.. Brian Flores has to be so pissed. I get that some people think tanking is a legitimate strategy.. (I don't).. but Flores has more on his shoulders than the dolphins record. He is also holding the ladder for any other black man who wants to be a coach. And it would effect his ability to go on to another team.