Gordo: Cignetti is fall guy for Rams' failures
• By Jeff Gordon
http://www.stltoday.com/sports/colu...cle_97afcf21-1351-589f-b6c4-a9ce662a071a.html
Rams coach Jeff Fisher built exactly this team to his personal specifications.
He loaded up on the defensive side for Year 4 and gave coordinator Gregg Williams even more impressive weaponry. He constructed a ball-control offense centered on rookie running back Todd Gurley.
He ordered field position football, asking punter Johnny Hekker to pin teams deep in their zone and placekicker Greg Zuerlein to score from midfield. He wanted to slug out victories like that 24-22 triumph at Arizona.
The Rams climbed to 4-3 and took aim at the playoffs. At last this was Fisher Football!
But hope proved fleeting. The Rams misfired again and again and again in the heart of their schedule, losing five consecutive games to plunge from the playoff race and clinch still another non-winning season for long-suffering St. Louis fans.
Sunday’s 27-3 loss to the Cardinals prompted Fisher to bench erratic quarterback Nick Foles for the second time and serve up offensive coordinator Frank Cignetti as the unwitting scapegoat.
“Not all the blame is to fall on his shoulders, but that is the way this business works,” Fisher said Monday after cashiering Cignetti. “Players contributed, coaches contributed, everybody contributed, but we have to move in a different direction.
“The lack of production is obvious. We’ve been talking about it for weeks. ... You know, 18 touchdowns in 12 weeks just doesn’t give you a chance to win a lot of games. In seven of our 12 games, we’ve scored 13 points or less.”
In this bomb’s away era of the NFL, the Rams are somehow mustering just 178 passing yards and 15.8 points a game. Their third-down conversion rate fell to 24.5 percent after Sunday’s one-for-12 fiasco.
Now it falls to assistant head coach/offense Rob Boras make this “attack” less terrible. Wish the new coordinator luck because he doesn’t have much room to work, given Fisher’s conservative leanings.
“That’s going to include our philosophy, which is to run the ball and convert third downs and play-pass and be aggressive and attack and do those kind of things,” Fisher said.
Then there is the offensive talent, or lack thereof.
“We’ve got good players,” Fisher insisted. “We’ve got to use them. We’ve got players that are hurt. We’ve got to get them back. We need direction moving forward offensively.”
Gurley is a budding star, but otherwise Fisher and general manager Les Snead have assembled lots of mediocrity on the offensive side.
They spent an eighth overall pick on receiver Tavon Austin, a nice change-of-pace player who hasn’t produced to his draft slot.
They spent a second overall pick on left tackle Greg Robinson, who has struggled just to survive as an NFL pass blocker during his second season.
They reached for receiver Brian Quick in the second round and got an eternal project who still can’t make plays four years into his career.
They thought they had a gem in third-round pick Stedman Bailey, but two suspensions derailed his career. Then, sadly,gunshot wounds suffered back home in Miami left his football future uncertain.
They spent giant dollars on tight end Jared Cook, who flashes offensive brilliance between his dropped passes and missed blocks.
They traded quarterback Sam Bradford for Foles, who did OK until his implosion at Green Bay. All attempts to reassemble him since have proved futile.
They tried to build offensive line strength via free agency and failed, landing one broken down blocker after another. Then they tried to build with kids instead, suffering predictable growing pains this season before injuries further diminished the group.
Former offensive coordinator Brian Schottenheimer exited after last season, landing at the University of Georgia for a year. Now Cignetti is looking for work while Boras tries to spice things up.
The Rams’ offensive playbook reads more like a play pamphlet, seemingly centered on three plays:
A hand-off to Gurley with Austin flying past in a fake jet sweep.
A hand-off or pitch to Austin with Gurley faking a run into the line.
A fake hand-off to Gurley and/or Austin to freeze the safeties, then a long heave to either wide receiver Kenny Britt or Cook.
Recently Cignetti mixed in a wildcat play, with Gurley taking a direct snap and either running the ball himself or giving it to Austin. That removed the quarterback from the equation — which was not a bad idea, all things considered.
Foles ranks 31st among NFL quarterbacks in with a 69.0 passer rating. (Write your own numerical joke here.)
Keenum struggled before suffering his concussion, but Fisher had to reinstate him as starter with Foles hanging deep passes short and rifling out passes 10 feet too high.
Fisher wants Boras to produce better quarterback play, a more efficient running game and less offensive sloppiness — like those annoying false starts by wide receivers or tight ends.
He hopes the coaching change will jar and refocus the players.
“I hope they all took it personally because they need to,” Fisher said. “You’ve got a good man and a good football coach that’s busting his butt every single day. Now, for whatever reasons, he’s no longer here. They have to take some responsibility for that.”
So does the man at the top. Rams owner Stan Kroenke gave Fisher the freedom to do his own thing and here we are, 4-8 this season and 24-35-1 overall.