That doesn't matter, if he's aiming his helmet to hit his helmet it's considered helmet to helmet. Even if he's not intentionally aiming his helmet to hit the other person's helmet, but his helmet does not the other person's helmet, it's helmet to helmet. There's no skirting around that rule.
Yep.
Intent means nothing. If you go H2H, you get the flag. Period.
Same has been the case with sacking the QB. You fall on him, you get flagged. Doesn't matter if there's no alternative.
They always have work to do, but up until that Ram game, the refs have been remarkably consistent on those two calls with none of this parsing.
Defender goes in head first. He does NOT use the "heads up, wrap up" technique, which funnily enough was popularized in Seattle by Coach Carroll. Defender goes in head first.
At that point, unless the runner is trying to deliver a blow with his head, which he most certainly was not, it's a personal foul of the ejectable variety.
We can differ on if the rule should be the way it is, but not in how it's called insofar as the NFL has consistently called it this way this season and no one should be surprised to see it called the same the rest of the year.
That's why it's so surprising this wasn't called. This non-call was atypical for how the entire NFL has been called this season thus far. I don't know of any hits like this that was completely ignored by refs.
None.