Bernie: St. Louis gets an unfair rap for NFL support
• By Bernie Miklasz
http://www.stltoday.com/sports/colu...cle_dc5c1c65-3c97-506f-8b1a-2696c86d9584.html
Please pardon me as I climb atop the soapbox again, but I needed to vent on something.
One of the things that continues to bother me is the perception of St. Louis failing to support the Rams.
This applies to the criticism that St. Louis waited too long to conceive plans for a new stadium. That's ludicrous on every level — but especially preposterous when you consider Los Angeles.
And I cite Los Angeles because that's where Rams owner Stan Kroenke is planning to build a new stadium. And if he can pull that off — which is uncertain — then Kroenke almost certainly will try to move the Rams there ... perhaps by 2016. But his project must clear some significant hurdles before it becomes a reality.
But this got me to thinking again ...
How in the heck can anyone criticize St. Louis for being too slow to organize a new-stadium initiative when LA has gone literally decades without turning dirt on an NFL-specific football venue?
If football is so important in Los Angeles, why has it taken so long to erect a new stadium?
Consider:
The Rose Bowl in Pasadena opened in 1922.
The Los Angeles Coliseum opened in 1923.
Anaheim Stadium opened in 1966 — for the baseball Angels.
The Rams moved from the Coliseum to Anaheim in 1980 and shared the venue with the Angels from 1980 through their final season (1994) in the Los Angeles area.
Granted, the Rose Bowl is a beautiful setting but it hasn't been utilized as a regular home for an NFL franchise. And won't be unless it's on a temporary basis.
That's why it's so strange to hear simple minds yapping about St. Louis being so pokey to get going on a new stadium.
If the Dave Peacock and Bob Blitz stadium plan gets off the ground, it would be the second new NFL stadium constructed and opened for an NFL team in our town since 1995.
If St. Louis has allegedly moved at such a plodding pace — then why isn't anyone talking about the Los Angeles failure to get anything done on the stadium front during the many decades that have rolled by?
I'm also wondering why so many seemingly expect Los Angeles to support the Rams — at least after the initial novelty wears off — should the team move there.
The Rams' attendance in St. Louis has dropped over the past several seasons, which is understandable given the circumstances that include: (A) the team's terrible 49-110-1 record since last making the playoffs in the 2004 season; (B) an aloof owner who refuses to engage the fans; (C) an owner who is angling to move the franchise; (D) and having home games played in a facility that the Rams deem inadequate and below NFL standards.
Gee, I wonder why attendance would go from having a long string of home sellouts to an average of 57,000 per game?
And by the way: why does St. Louis have to apologize for still drawing 57,000 per game for a franchise that hasn't had a winning season since 2003?
At some point the team — not the fans — should be held accountable for lower attendance.
Los Angeles was the same way with the Rams during the team's final seasons in Anaheim. Between 1990 and 1994, the Rams went 23-57. That win total was tied with Cincinnati for the fewest in the NFL over the five-season stretch.
After making the playoffs for the fifth time in six seasons in 1989, the Rams drew well in 1990. But the crowds went into decline after that.
Here's where the Rams ranked in home attendance among the 28 NFL franchises from 1991 through 1994. (Carolina and Jacksonville didn't enter the NFL as expansion teams until 1995, and the Houston Texans and "new" Cleveland Browns were added via expansion later bringing league membership to 32 teams.)
The Rams were 22nd among 28 teams in 1991 ...
They were 25th in 1992...
They were 25th in 1993 ...
They were 28th — last — among the 28 teams in 1994.
And with LA, we're talking about the second-largest population center of any NFL market.
I don't blame LA Rams fans for being ticked off and staying away. The LA fans were dealing with a set of circumstances similar to what we've seen in St. Louis for too long: awful football, an unpopular owner, a below-average stadium, and endless speculation of the team's owner looking to move.
The support fell off for the Rams in Los Angeles, just as it eroded here.
(Eroded, yes. But it hasn't collapsed.)
When both markets were hit with the same combination of factors — a chronic loser for a team, a vilified owner, the unattractive stadium, the nonstop relocation rumors — LA and St. Louis largely responded the same way. Fewer tickets were sold.
There are several differences, of course. We've already mentioned one: the huge difference in population in comparing Los Angeles to St. Louis.
The second: St. Louis has stepped up once on the stadium front, and is trying to do it again.
Here's the third: the Rams' attendance in Anaheim plunged rather quickly after a sustained run of success. That didn't happen here. The drop in home attendance has been more gradual. It wasn't a sudden free fall.
And fourth: even during some winning seasons the LA Rams' home attendance was ordinary at best.
Again, the NFL had 28 teams at the time. And between 1973 and 1989, the Rams made the playoffs 14 times in 17 seasons and competed in more postseason games (24) than any other NFL team.
Despite the consistently good results on the field, it took the LA Rams only one bad season (1990) before the attendance began to slide in '91.
And here's where the LA Rams ranked among the 28 NFL teams in home attendance during some of their playoff-bound seasons:
14th in 1978 ...
17th in 1979 ...
15th in 1983 ...
17th in 1984 ...
15th in 1985 ...
18th in 1987...
Unlike the Rams in Los Angeles, the St. Louis Rams haven't provided an extensive run of success for their fans here. Sure, 1999 through 2003 was a special time, but all too brief.
The Rams have been here for 20 seasons, and have posted only four winning records and five playoff seasons.
As an NFL city, St. Louis has enjoyed only 16 winning records and eight playoff teams in 48 seasons, Cardinals and Rams combined.
Rams fans in St. Louis weren't as quick to bail out as Rams fans in LA.
But for some reason, this town's support for mostly bad football is under fire — even though attendance here held up better than the attendance in Los Angeles when the team began to lose there.
And even as we're trying to build a second new football stadium in St. Louis since 1995, at a time when Los Angeles hasn't built a new stadium since the 1920s. Unless you want to count the stadium built for baseball's Angels in the mid-1960s.
And Los Angeles is viewed as the new promised land?
Of course, we understand the real reason for LA's luster and it has nothing to do with fan support. LA is an immense market, and the Rams' franchise value would take a monumental jump if the NFL allows Kroenke to cut and run and move his team there.
But as for fan support, I'll close with my favorite stat on attendance and I'll bold-face the pertinent number to reinforce the point:
In 1984 the LA Rams went 10-6, made the playoffs, and had future Hall of Famer Eric Dickerson rushing for an NFL record 2,105 yards and 14 touchdowns.
The '84 Rams averaged 54,455 per home game that season.
In 2014 the Rams posted their 11th consecutive non-winning season with the owner plotting to haul the team away.
The '14 Rams averaged 57,018 per home game.
Even in the worst of times, STL fans have done a decent job of hanging tough in the pocket. And when St. Louis has been given a good on-field product to support, the fans have gone wild for NFL football.
Our town lost an NFL franchise when the Cardinals moved to Arizona. But Los Angeles has lost two NFL franchises.
Thanks for reading ...
— Bernie