Fair value contract.
He has been very productive, among the most productive in the NFL, and obviously is great in this system. His ability to make a man miss with a quick cut when players get into the backfield the second the ball is snapped is among the best in the NFL. He's also great at short yardage. Good vision, seldom misses holes, and I love his attitude - if anyone can work hard to fix a fumble issue, it's KW. Though at this stage of his career, I think it more likely "he is what he is" at this point.
At the same time... he has no top end speed, fumble issues, and gets banged up. And there is an advanced stat somewhere saying he got exactly the yardage expected of him given how opposing defenses lined up. No more. No less. Not exactly what you would hope for from your RB1 to not manufacture unexpected yards. And his highly productive numbers are also a bit skewed - the Rams have given him almost all the snaps. Very few RBs are used as a bell-cow the way KW has been. Curious what his stats would look like comparatively if if other RB1s got the same volume. And despite that high usage, he also ranks very poorly on number of long runs, near the bottom of the NFL - again, poor top end speed.
I don't think anybody can be mad at this deal. But it's not one I'm excited about, particularly as RB is a position you can generally draft and replace with regularity, so I don't know about committing bigger dollars to a player that is not truly elite like a Gurley, or a CMC. And the Rams seem to be aware of Williams' limitation as evidence by drafting Hunter this year.
File this under "okay" for me. With salary inflation he could easily look like a bargain soon at this rate. But so too would a RB on a rookie deal, eating far less cap space in absolute dollars...
The Rams yet again pay their own when they earn a deal on the field through their play. There is value in that for a culture and lock roomer, and establishing your team as the place to play.