https://www.si.com/nfl/2018/10/15/week-6-patriots-chiefs-tom-brady-patrick-mahomes-mmqb
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LONDON CALLING, LOUDER THAN EVER
By Albert Breer
The Seahawks beat the Raiders 27-3 at Wembley on Sunday, the first of three straight Sundays the NFL will be playing in the London venue, with 9:30 a.m. ET kickoffs coming in Weeks 7 (Titans/Chargers) and 8 (Eagles/Jaguars). As we detailed in
the Sunday Rundown this week, the league’s EVP of international, Mark Waller, is bullish on the city’s readiness to have its own team.
And while he did leave a caveat—“Like I’ve always said, the one we can never test for is how does it work week-in and week-out,” he said—Waller’s confidence is built off of 12 years of testing of the market. What he couldn’t tell me was which team it might be that relocates, something he made clear when I asked specifically about the reports out of London indicating the Jaguars are lining things up for a move.
“This process for me, we’re building a marketplace, and the ownership, as it always does, will decide if they want a team over here, and then there’d be a process for who that team might be,” Waller said. “I don’t believe we’re in the narrowing down phase where it’ll be this team or that team. The phase we’re in, the market looks like it’s in great shape.”
With that in mind, here are five things I took from my conversation with Waller on the future of the NFL in London. …
1. This year has inadvertently turned into a new way to test the market for the league. With the Tottenham stadium the NFL has invested in not completed on time, the NFL had to move yesterday’s game to Wembley, meaning it would get to test the field in playing three consecutive games on it. That also opens a window into plans for the team—with said team likely to play home and away games in blocks.
“That’ll be a good test,” Waller said of playing three straight at Wembley. “And a very valuable one, because we’ve always talked about how. in the event we were ever scheduling a team over here, they’d be playing three or four games here, and then three or four games in the U.S. So it’s ultimately turned into a great opportunity to test that, at Wembley at least.”
2. As for Jaguars owner Shad Khan potentially buying Wembley, Waller said this: “It confirms Shad’s belief in the opportunity in the marketplace for NFL football, and his belief that there is a great business opportunity in owning Wembley. We already have the impact of the optionality of stadiums. That was a strategic goal from 2013 onward, the realization that we needed more than one stadium option.
That fact that you would have an NFL owner owning a stadium that works really well for us is obviously great. But I don’t think it’s logical to say, ‘Oh, since Shad owns it, then if there’s a team to go to London it’ll be the Jags.’ ” Waller also mentioned the possibility that a London team could have multiple home stadiums—with the league having made an eight-figure investment in Tottenham (which will be configured for football
and soccer) and Khan considering an even more significant financial plunge.
3. The biggest difference coming in 2019? That the London games will be announced at the same time as the rest of the schedule, not ahead of time as had been the custom. It’s another step in an effort to “normalize” these games, and prepare for the possibility that a team will be playing some or all of its home schedule there.
“Remember that we have that guarantee that you can have your bye if you want it,” Waller said. “There has been talk about, ‘Hey, there are a couple teams every year that know in advance when their bye week is going to be, if they want it.’ So we want to make it as normal and standard as possible.” As for the 2019 schedule itself, there will be four games, two at Wembley and two at Tottenham.
4. For right now, the idea of going somewhere other than London or Mexico City in 2019 is off the table. It’ll be four in the former and one in the latter, in all likelihood. “There’s no obvious stadium options in Canada. I don’t think at the moment that seems like an option,” said Waller. “So we don’t really have a next frontier at the moment. We’d love to do Germany. We don’t have an endless bucket of inventory of games to play. Five is a lot.”
5. I did bring up the idea of a “London team” playing four home games there and four home games in a U.S. city—a
Daily Mail report said Khan was exploring the tax implications of such a plan—and Waller said that’s one that’s been looked at. “I definitely think that would be a feasible option,” Waller said. “We’ve not spent any time with any club talking about that or planning that or thinking it through. So it’s not something that had a plan for. But it seems like it’d be feasible.”
Also out there in the rumor mill has been the idea that league might buy the Falcons’ Flowery Branch, Ga., facility—with the Falcons moving closer to their downtown Atlanta stadium—to create a U.S. base for a London team should it play all eight games in the U.K.
“That’s definitely going to be a requirement, that there’s a center, a base the team would have in the U.S., and to your point it’d make sense that it was East Coast,” said Waller. “And it’d make sense that it’d be more southern than northern, from a weather and climate perspective. That definitely makes sense.”
So where is this going? It’s hard to say. But what’s clear is that the goal of putting a team in London that Waller and company set in 2007 has never been closer. And if you don’t believe it, go ahead and see how the league draws attention to its progress in the U.K. over the next couple weeks.