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It's an interesting question @CoachAllred. And I attribute it to raw level of ability.
When you get down in the redzone DBs begin to play tighter in man. In zone as well they are closer with a smaller area they are responsible and the DBs can be not only more aggressive but also a little more physical. So IMO the guys who are favored in that situation at the wideout position are the ones who have something special to them. Big bodied types for example, who are difficult to slow or rub or who can use their bulk for positioning. Types who can bring high point ability (which also requires a QB who is willing to risk some of those throws to fully get use of that ability), big catch radius (this is JRey's biggest advantage IMO), or contested catching ability for example. Or guys who can get open very fast due to route excellence (Kupp or Van come to mind here).
But you also need to get your number called. So out of say 100 plays called in the redzone how many have given him an early read on a passing play? Remove the run plays and the plays where he's a later-than-second-read and there's your prime scoring WR opportunities. And from there does your QB trust you to get open quickly? Or does the QB tend to go to the guys who he trusts more there (in this case Kupp).
Woody is a technician type WR, a versatility piece more than he is a top threat 1vs1. He's a valuable piece you can do anything with, and as nice as that versatility is he's not going to be a guy who has the highest chance to beat a given DB in a small space. In the redzone you're gonna rub him on his early route and slow him with higher percentage of success than you will some other guys who have those other elements.
When you get down in the redzone DBs begin to play tighter in man. In zone as well they are closer with a smaller area they are responsible and the DBs can be not only more aggressive but also a little more physical. So IMO the guys who are favored in that situation at the wideout position are the ones who have something special to them. Big bodied types for example, who are difficult to slow or rub or who can use their bulk for positioning. Types who can bring high point ability (which also requires a QB who is willing to risk some of those throws to fully get use of that ability), big catch radius (this is JRey's biggest advantage IMO), or contested catching ability for example. Or guys who can get open very fast due to route excellence (Kupp or Van come to mind here).
But you also need to get your number called. So out of say 100 plays called in the redzone how many have given him an early read on a passing play? Remove the run plays and the plays where he's a later-than-second-read and there's your prime scoring WR opportunities. And from there does your QB trust you to get open quickly? Or does the QB tend to go to the guys who he trusts more there (in this case Kupp).
Woody is a technician type WR, a versatility piece more than he is a top threat 1vs1. He's a valuable piece you can do anything with, and as nice as that versatility is he's not going to be a guy who has the highest chance to beat a given DB in a small space. In the redzone you're gonna rub him on his early route and slow him with higher percentage of success than you will some other guys who have those other elements.