Thought I'd spice up this boring article with some gifs.

************************************************************
https://www.usatoday.com/story/spor...hick-robert-kraft-super-bowl-2018/1085008001/
Hating the Patriots: New England's role as villain helps fuel NFL's fire
Jarrett Bell, USA TODAY Sports
BLOOMINGTON, Minn. – They are the team that so often wins … and the team to hate.
Here we go again. The New England Patriots are back in the Super Bowl, for the eighth time with Bill Belichick as coach and Tom Brady at quarterback. It's the NFL version of
Groundhog Day.
And much of America will be pulling for the Philadelphia Eagles to slay Goliath, if for no other reason than to see Belichick and Co. bite the bullet. This, too, is repeat stuff.
Call it Patriot Hate.
“I wouldn’t use the word ‘hatred,’ “ Patriots owner Robert Kraft countered to USA TODAY Sports this week. “Look, everyone wants to root for the underdog. So I understand it. I hope we help people feel that way for many more years.”
Kraft is keenly aware of the sentiments, reflected in myriad ways. Before departing for Super Bowl LII, he attended the Grammy Awards at Madison Square Garden and was struck by the reaction, a “Bronx cheer" after he was recognized with a shout-out.
“They cheered,” Kraft said, “but there was some booing. In a way, it’s sort of a compliment.”
He has sensed envy, too, for years now, from peers in NFL circles. And Kraft saw a recent report about Twitter data collected for Betonline.ag, which concluded that outside of New England, only one state – North Dakota – is pulling for the so-called Evil Empire to win a sixth Super Bowl.
“I understand that, because as a kid growing up it was what the Yankees used to do in our area,” Kraft said. “They were so good all the time. So somehow to be in that category is pretty cool.”
A dominant team is hardly bad for the NFL’s business. Sure, the NFL is built on parity, but having a king on the mountain also has a certain appeal.
The most-watched game of the NFL season, when TV ratings were down about 10% overall, came in the AFC title game when the Patriots rallied to beat the Jaguars. Nearly 48 million viewers tuned in, curiosity and drama surely stoked as the Jaguars flirted with a monumental upset.
On Sunday, NBC is aiming to top the all-time record it set in 2015, when 114.4 million viewers watched the Patriots sting the Seattle Seahawks in Super Bowl XLIX.
“You either love them or you hate them, but you have to pay attention,” Al Michaels, the venerable broadcaster who will handle play-by-play duty for LII, said this week. “I don’t see someone waking up Sunday morning and saying, ‘It’s the Patriots again. I’m going to the movies.’ ”
No, the NFL and the networks probably don’t mind the hate … as long as people are watching.