I expect the decision to jump to apple for the most money will hurt the league's development. They're still a great investment I think, because soccer has a great product with two 45 minute windows with zero commercials. Enormous advantage for viewership IMO, it's just that you need more Americans to tune in and adjust to the sport a bit.
So moving to apple sort of works against that element for them. They should have waited a few more years and ride that wave of interest with the World Cup coming to the US. Seems like poor timing to me to go the greed route.