Without checking, I believe it's the first day of the 2021 League Year.
Something all Rams' fans should be watching for is the official announcement of the 2021 Salary Cap.
I'm worried that the owners put out $175M and the NFLPA only came back with $180M.
I really think that freezing the cap for 3 years to allow the owners to recoup losses while not unduly impacting the product the league puts out is in the best interest of all, but freaking MBAs and corporate types are so ingrained with tax avoidance that they aren't thinking about the bigger picture.
COVID has people reconsidering their pasttimes.
As Target found out a long time ago with their analytics dept, if you act on good data you can affect change before anyone else.
Well, while I don't think there's a "great reset" I do think that a lot of entertainment and pasttime choices are being re-evaluated and many of those choices could have an impact for a generation.
Having the NFL go through a season as we exit COVID (Lord willing!) of teams having to dismantle their franchises is a great way to enable especially casual fans to explore other options.
Why do that when we could avoid that by simply using slightly different accounting procedures? That's really all it is. It's all accounting choices.
Also, the opportunity cost of not employing a freeze is that under the CBA, the players get a percentage of revenues, so once the new TV deals kick in, the cap will jump and there will be a temporary inflationary period that can be just as disruptive if not moreso than a cap reduction.
Skip if you know the Target analytics story. So, in their search for how to get people to shop at their grocery depts in their Super Stores, they realized that people generally only change grocery stores after a move, after a baby's born and after a divorce...but by the time they get that info, it's already happened. So they explored how to find out earlier and used their loyalty card purchasing data to see if they could figure it out.
They discerned 40 products that women buy in the first trimester of pregnancy and set a search algorithm to find anyone who purchased any 3 of those 40 products at one time. If they met the search criteria they would send both a regular Target mailer as well as a grocery mailer with pregnancy/newborn coupons. Well, turns out they were exceptional choices because a Tennessee father stormed into his neighborhood Target asking loudly why his 16 year old daughter was getting stuff for pregnancy from Target. The manager apologized profusely and the father swore to take it up with Corporate. A week later the father came in and apologized to the store manager because his daughter confessed to in fact being pregnant.
Analytics is powerful stuff...
