New Rams logos

  • To unlock all of features of Rams On Demand please take a brief moment to register. Registering is not only quick and easy, it also allows you access to additional features such as live chat, private messaging, and a host of other apps exclusive to Rams On Demand.
IowaRam

IowaRam

Rams On Demand Sponsor
Rams On Demand Sponsor
Joined
Nov 11, 2014
Messages
6,622
Name
Iowa
I like it better with just the yellow eye and without the added LA

img_2934_90168980d7d2c845c5025023b7e58b49d52968d0.jpg
 
JonRam99

JonRam99

Hall of Fame
Joined
Aug 4, 2014
Messages
2,361
Name
Jonathan
OldSchool said:
I was really hoping that LAC was just a bad dream but it seems it's for real. The head will grow on me but I still won't buy it. They just better not screw up the jerseys.
Click to expand...
As another poster said, you won't often see just the "LA C" logo alone -- it will often be followed by "RAMS" or be positioned as a minor complimentary element to something else. These logos & colors are just "elements" for a broader scheme of marketing & advertising.
And there's really no way they're slapping it on a helmet. Our helmets never had the snail on it, correct? The horn might look a little more like the logo, with the added stripe to make it look more 3-D (which I think will look really cool) but other than that ED can rest easy.
The full body rams could even show up, with the head as shown but with an extended body.
I really like the "LA" worked into the head logo, with the "A" forming the right ear of the ram head. The sharpened look with the yellow eye is cool & more "edgy" but the logo as-is works just as well, and as an element has the potential to work in conjunction with other elements & text for marketing flexibility. It says "we not me" better than the more sinister looking yellow eyed one.
 
OldSchool

OldSchool

Rams On Demand Sponsor
Rams On Demand Sponsor
Joined
Nov 3, 2013
Messages
40,656
JonRam99 said:
As another poster said, you won't often see just the "LA C" logo alone -- it will often be followed by "RAMS" or be positioned as a minor complimentary element to something else. These logos & colors are just "elements" for a broader scheme of marketing & advertising.
And there's really no way they're slapping it on a helmet. Our helmets never had the snail on it, correct? The horn might look a little more like the logo, with the added stripe to make it look more 3-D (which I think will look really cool) but other than that ED can rest easy.
The full body rams could even show up, with the head as shown but with an extended body.
I really like the "LA" worked into the head logo, with the "A" forming the right ear of the ram head. The sharpened look with the yellow eye is cool & more "edgy" but the logo as-is works just as well, and as an element has the potential to work in conjunction with other elements & text for marketing flexibility. It says "we not me" better than the more sinister looking yellow eyed one.
Click to expand...
And every time if it's together with Rams I'll see LAC Rams. I get it some like it some think it's not bad but me everytime I see it I see Chargers and I'm not a Chargers fan sorry. For me this logo is terrible.
 
bubbaramfan

bubbaramfan

Legend
Camp Reporter
Joined
Aug 7, 2013
Messages
7,074
They copied the logo of Angelo State University. I foresee a copyright lawsuit.

Logo way too close to looking Charger-ish. Rams horn looks like a 'C'. Colors fit both teams, LA fits both teams Perfect for folks who like the Rams and the Chargers. They can wear that hat to all Sofi home games and root for both teams.

Bottom line is this logo is too close to both team, or maybe that was thier intention.
 
RamFan503

RamFan503

Grill and Brew Master
Moderator
Joined
Jun 24, 2010
Messages
34,856
Name
Stu
I'm OK with it. A little underwhelmed but it's not something I hate or am really excited about.
 
EasyE

EasyE

Starter
Joined
Jan 20, 2016
Messages
889
bubbaramfan said:
They copied the logo of Angelo State University. I foresee a copyright lawsuit.

Logo way too close to looking Charger-ish. Rams horn looks like a 'C'. Colors fit both teams, LA fits both teams Perfect for folks who like the Rams and the Squatters. They can wear that hat to all Sofi home games and root for both teams.

Bottom line is this logo is too close to both team, or maybe that was thier intention.
Click to expand...

hey Demoff, the lawsuit could be a way out of this debacle.....just sayin'
 
JonRam99

JonRam99

Hall of Fame
Joined
Aug 4, 2014
Messages
2,361
Name
Jonathan
VegasRam said:
Y’all crack me up.
What’s missing from all of your cutting edge analysis, is the thousands of sketches that were looked at, analyzed, tweaked, revised again, treated with hundreds of different colors/schemes, stretched, compressed, duplicated with a hundred different fonts....
While meanwhile, the horn was thickened, thinned, stretched, squeezed, sharpened...

(I will pause here and say I liked the tweaked Rams head logo with the sharpened features and an evil eye, but that makes my point. All the grunt work was done)...

...so lighten the fuck up. I am also aware that you all know who to draft, and who to pay exactly how much, and, and, and, but since I don’t know football, I can’t jump your shit about that that, but I do know design, having done it for 50 fucking years, and have pretty much refrained from responding to what we’re for the most part absolutely ridiculous criticisms. And usually comical (like the one where some people would not be able to see the field because of the oculus, and my favorite, the
panel supports are going to cast distracting shadows on the field of the the new stadium.

Plus, while I’m still in the mood, the split horn is going to look fucking awesome on the helmets.

Cheers all.
Click to expand...
While I tend to agree regarding the logos & colors, often what we can't control as designers is simple associations that the public makes that a focus group misses -- i.e. it looks like a morning news show logo. I've designed a number of buildings that I thought looked great, but then someone with no architectural training looks at it & goes *it looks like a taco stand" or something completely out of left field, but then it sticks for some stupid reason, smh. It's why I often show my most "out on a limb" designs to my wife first, to get her unbiased reaction - she's a teacher not a designer, so it's really helpful just to hear a "that's pretty cool" or a "meh" to see if I'm in the ballpark.
"morning show" is even relevant & not completely out of left field, because it was somewhat intended - the intent is to reflect a "sunny LA", a new beginning, brighter colors, a positive direction, etc.
Likewise the building design criticisms have some merit, even if coming from someone with no design experience. The shadows on the field may be a bit distracting for fans, probably not for the players at all. The shadows will be softer of course, due to the "frit" pattern on the ETFE, but depending on season & time of day they'll be present to some degree.
The oculus comments were made by me I think, so I'll respond. True, even fans in the upper sections will still be able to see the field, but directly in front of them will be the oculus. What do you think they're going to see first? just like a supermarket will put items they want shoppers to see first in the center / middle, the oculus will be eye-level with them. Being illuminated, with lots of 4k video content + audio related to said video content, it will be hard for fans at SoFI to focus on the action down on the field level. Furthermore, what the oculus WILL block is views of the other fans - part of the stadium experience is seeing 70,000 other people losing their minds when we score a TD. Over half of them will be partially or totally hidden behind the oculus for those in the upper levels. The lower levels of course won't have this problem.
I won't know all this for sure until I'm actually there in person, but judging from the upper-level views I've seen on the internet, where you're looking down to the field, the bottom chords of the roof cables stretch down to where they're right in front of you, and even lower than you by a bit. Once the oculus is lifted, it will be even lower than the upper-level eye-level, if that makes sense. Again, mid & lower levels won't have this problem, and in fact will have awesome views, my concern has always been that the upper levels will have partially obstructed views - not of the field, itself, but of the other side of the stadium. In fact, from the top level, I think the bottom edge of the oculus will be just above the opposite side line. Which will make it almost completely distracting.
 
EasyE

EasyE

Starter
Joined
Jan 20, 2016
Messages
889
JonRam99 said:
While I tend to agree regarding the logos & colors, often what we can't control as designers is simple associations that the public makes that a focus group misses -- i.e. it looks like a morning news show logo. I've designed a number of buildings that I thought looked great, but then someone with no architectural training looks at it & goes *it looks like a taco stand" or something completely out of left field, but then it sticks for some stupid reason, smh. It's why I often show my most "out on a limb" designs to my wife first, to get her unbiased reaction - she's a teacher not a designer, so it's really helpful just to hear a "that's pretty cool" or a "meh" to see if I'm in the ballpark.
"morning show" is even relevant & not completely out of left field, because it was somewhat intended - the intent is to reflect a "sunny LA", a new beginning, brighter colors, a positive direction, etc.
Likewise the building design criticisms have some merit, even if coming from someone with no design experience. The shadows on the field may be a bit distracting for fans, probably not for the players at all. The shadows will be softer of course, due to the "frit" pattern on the ETFE, but depending on season & time of day they'll be present to some degree.
The oculus comments were made by me I think, so I'll respond. True, even fans in the upper sections will still be able to see the field, but directly in front of them will be the oculus. What do you think they're going to see first? just like a supermarket will put items they want shoppers to see first in the center / middle, the oculus will be eye-level with them. Being illuminated, with lots of 4k video content + audio related to said video content, it will be hard for fans at SoFI to focus on the action down on the field level. Furthermore, what the oculus WILL block is views of the other fans - part of the stadium experience is seeing 70,000 other people losing their minds when we score a TD. Over half of them will be partially or totally hidden behind the oculus for those in the upper levels. The lower levels of course won't have this problem.
I won't know all this for sure until I'm actually there in person, but judging from the upper-level views I've seen on the internet, where you're looking down to the field, the bottom chords of the roof cables stretch down to where they're right in front of you, and even lower than you by a bit. Once the oculus is lifted, it will be even lower than the upper-level eye-level, if that makes sense. Again, mid & lower levels won't have this problem, and in fact will have awesome views, my concern has always been that the upper levels will have partially obstructed views - not of the field, itself, but of the other side of the stadium. In fact, from the top level, I think the bottom edge of the oculus will be just above the opposite side line. Which will make it almost completely distracting.
Click to expand...

great post... enjoyed reading....thanks for the perspectives....
 
DeaconJones

DeaconJones

Rookie
Joined
Feb 25, 2016
Messages
147
When I saw the leaked hat with the new logo yesterday, I honestly thought it was for the LA Chargers - LAC. I do not like this logo, but the other graphics with "LA Rams" and the ram image are fine I guess.
 
You must log in or register to reply here.
Top Bottom