New Rams logos

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Zodi

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You keep forgetting to say, "In your opinion" because frankly that's all it is.

I didn't realize online posts required the blatant distinction. The Rams logo is blue and yellow- fact. The "LA" logo looks horrible- opinion, shared by many. Nothing cryptic to decipher. Pretty sure we all learned the difference as a six year old! Whats next? Verbs vs adverbs? Pronouns vs nouns? Let me know! I got notes!
 

Zodi

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Nov 19, 2016
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Not lazy slick, since I actually did it.
Unlike some.

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You don't need to be an understudy in Italy for a decade to know when pasta tastes like shit!
 

Legatron4

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Wes
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When they first showed this I got super pumped we were getting a full body logo. No idea why they went with the design they did, but whatever I guess.
 

den-the-coach

Fifty-four Forty or Fight
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Overall I'm happy with the colors, thought it was going to be a darker blue, but the Royal blue has been a staple and I'm pleased. @LoyalRam has found his sea-legs again and I like his or whoever he copied it from much better, but all in all I'm not displeased although I felt the Ram Head should have been more defined.

Ordered the Hat with the LA Swirl, because I'm a believer in wear it loud, wear it proud. The helmet & uniforms are the next big thing most will be looking at every Sunday and I feel confident all fans will embrace the new uniforms...Stay Healthy everyone!

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Ewe83

Mama's got a new baby boy
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Oct 10, 2018
Messages
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View attachment 34844
When they first showed this I got super pumped we were getting a full body logo. No idea why they went with the design they did, but whatever I guess.

I know most of these are really awesome looking, don't understand why they would pass them up for what we got, and showing these first made the reveal more underwhelming
 

EasyE

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Jan 20, 2016
Messages
889
I know most of these are really awesome looking, don't understand why they would pass them up for what we got, and showing these first made the reveal more underwhelming
surely they won't put a prancing Ram on the helmet 'ala Buffalo?
 

Ewe83

Mama's got a new baby boy
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Oct 10, 2018
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I know that LA logo has us doubting their judgement but I really don't think they mess with horns on the helmet much, that is the staple of the team
 

HX76

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There is no better helmet than our horned version. Nothing comes close, don’t fuck this up.
 

den-the-coach

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Love this post from LMU93 off The Herd Board that encapsulates my sentiments.

Sorry, I know we can all pine for nostalgia for a lot of different things but I think the nitpicking really can be getting over the top. If only the yellow were one shade darker. If the Rams head were tilted 1.3mm lower or looked 'angrier'. If the horn was...

What they showed yesterday were the basic concepts and "mood boards" of the visual system and rebrand- logos, color schemes and font treatments. It was a glimpse. Listening on TV you would think the LA logo was the new helmet for Christ's sake. It's not.

A visual system, by definition, includes the elements used to convey the brand positioning visually and tie all their communications and promotion together. It's actually the typography and colors that are the foundation, not the logo(s). There's also photography, illustration, iconography, the helmets and uniforms, etc. that all creates their greater distinction.

Was the 1984 logo with the L and A jammed into the word Rams good?.. The 1950s-60s Rams head with the mouth hanging open looks like a skull to me. There is literally no way to please everyone when it comes to look and feel. I don't love the Rams head logo personally but I really like the colors and the fonts. The new “three stack” wordmark is well done.

But again, I think people should wait and see how it's all executed collectively in practice. The uniforms and helmets which, I would think, matter a whole lot more than a logo on a polo shirt. I don't love the 'LA' logo standalone but the LA logo with 'Rams' shown in the stadium endzones looks great to me.

The logo IS NOT their brand. Is the Patriots' brand the flying Elvis guy? No. And people in New England STILL dislike that by the way. Their brand has been winning. It's how they show up and perform. When the Rams went to the gold and dark blue in 2000 that wasn't their brand. Their 'brand' was the GSOT, period. Let's relax a bit when it comes to how much heavy lifting we expect a couple logos to do for a franchise...
 

OldSchool

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I was really hoping that LAC was just a bad dream but it seems it's for real. The head will grow on me but I still won't buy it. They just better not screw up the jerseys.
 

Loyal

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I was really hoping that LAC was just a bad dream but it seems it's for real. The head will grow on me but I still won't buy it. They just better not screw up the jerseys.
homer, you'll buy it and you'll be a logo fan boy by day's end! ~ LACHAMP46