Rams don't produce enough tax revenue? Conventions do, commission says
• By David Hunn
http://www.stltoday.com/news/local/...cle_7ba51f5e-0670-507a-949f-eecdfbd8806c.html
ST. LOUIS • Conventions held at the Edward Jones Dome will produce about $23 million this year in total tax revenue, more than enough to cover city debt payments on the Dome, according to estimates newly released by regional leaders.
Twenty-one conventions booked the Jones Dome this year, reported the St. Louis Convention & Visitors Commission. Together, those events will bring more than 350,000 people downtown, book more than 200,000 nights at area hotels, and spend more than $122 million, the estimates say.
“As much as we all love the Rams and attending Rams games, there’s much more activity that’s taking place in the Dome over the course of any particular calendar year,” said Brian Hall, the commission’s chief marketing officer.
The spending, according to estimates, should result in nearly $10 million in state tax revenue and a little more than $13 million for St. Louis city and St. Louis County. The calculator could not distinguish between the two.
Convention center staff released the data to the Post-Dispatch late last week. It comes as Gov. Jay Nixon’s stadium task force labors to piece together a financing package for a new $985 million open-air riverfront arena, in hopes of keeping the Rams in St. Louis. It also follows revelations late last month that National Football League games at the Edward Jones Dome, where the Rams play, don’t send enough tax revenue to St. Louis city coffers to cover the city’s annual debt and upkeep payment.
The Rams produce an estimated $4.2 million a year in city taxes — from ticket sales, payroll, concessions, etc., according to city budget division estimates — two-thirds of the $6 million the city pays annually to cover Jones Dome debt and upkeep.
The issue could become a key point in the debate over the new arena. A St. Louis Circuit Court judge is deciding now whether city residents must vote before the city can spend money on a new stadium.
Officials have said for months that the city will pay no more for the new stadium than the $6 million now sent annually to the Jones Dome.
The city isn’t the only part of the equation. The state sends $12 million to the Dome for debt and upkeep every year. St. Louis County matches the city’s contribution.
But the county is not, so far, paying for the new stadium. County Executive Steve Stenger said he’d push for a public vote before committing the county’s dollars; Nixon then cut the county out of plans.
And the state has already released tax revenue projections saying a new stadium would produce plenty of state taxes. The Department of Economic Development predicted in March a net return to the state of about $10 million a year over the next 30 years, largely from personal income taxes paid by football players and staff.
But the revelations last month from the city budget division cast doubt on the idea that city tax revenue from the NFL could underwrite a future project — since they don’t support the debt on a project already built.
City leaders protested the premise. The Dome was always meant to land bigger conventions and boost city tax dollars outside of NFL games, too.
“There was never any misconception that the Rams covered that debt,” said Maggie Crane, Mayor Francis Slay's communication director. “Our convention center does a bang-up job considering they can only book it six months out of the year, or whatever.”
Part of the benefit of a new stadium, said Nixon task-force member and former Anheuser-Busch President Dave Peacock, is “unlocking opportunity” at the Dome, by moving NFL games to a new arena and using the Dome for conventions more often.
It’s hard to guess, both Crane and Peacock said, as to whether tax revenues generated by a new stadium might eventually cover the debt payments. That will depend a lot on exactly what else ends up in the new stadium: A Major League Soccer team? Rock concerts?
But they’re certain the Dome could produce more revenue.
This year, the Jones Dome attracted about 55,000 downtown in January for the St. Louis Monster Jam truck competition. It brought 30,000 here in April for the national FIRST Robotics Championship, in which students build robots and compete against each other.
And just last week, the commission estimated 28,000 arrived for Herbalife International’s North American Extravaganza.
Economists often warn about over-valuing such events. Convention commissions are notorious for overestimating, said Joseph Miller, a policy analyst at the libertarian Show-Me Institute here in St. Louis. “The idea that they're raising $23 million in tax revenue, it's preposterous,” Miller said.
But it’s easy to see the draw of such conventions, too. This past weekend, Herbalife attendees packed the Dome with tens of thousands of screaming, chanting, singing sales people. Downtown bars and restaurants filled with the nutrition company’s green t-shirts, binders and buttons. Sleepy summer sidewalks bustled.
Jesenia Cruz, 35, flew in from Puerto Rico, and called St. Louis “super cool.” Cameron Butterly, 28, traveled from Australia, and said he wanted to come back for an NFL game.
And Aaron Diaz, 24, said he caravanned in with a contingent from Oklahoma. They were staying at a local hotel, had gone to the St. Louis Zoo and the City Museum, eaten sushi, bought groceries, and visited Rosalita’s, on Washington Avenue, twice.
The convention was good so far. But it was the trip to St. Louis, Diaz said, that brought him.