Bernie: Nixon puts his trust in Goodell
• By Bernie Miklasz
http://www.stltoday.com/sports/colu...cle_8bd87920-3cbf-5f86-8759-5de89f98ad26.html
In championing the effort to build a new stadium in St. Louis to preserve the city’s at-risk NFL membership, Missouri Gov. Jay Nixon has undoubtedly made new enemies.
For instance, a suit recently filed by six Missouri lawmakers challenges Nixon’s authority to extend existing stadium bonds to fund a portion of the controversial $985 million project. Nixon calls the suit “frivolous” and says he won’t be deterred.
As Nixon’s enemies list expands, he’s also been working to cultivate new friends.
And that list features a prominent name: NFL commissioner Roger Goodell.
The Governor took the lead role in this NFL endeavor by creating the stadium task force and appointing Dave Peacock and Bob Blitz to lead it. But Nixon’s work isn’t done.
Nixon continues to make a direct appeal to Goodell.
I’ve covered the NFL since the early 1980s. And I’ve reported on three previous NFL franchise relocations, and I’ve seen my share of stadium controversies.
But I’ve never seen a sitting state Governor so involved in engaging the NFL. When other states have tried to complete controversial stadium deals — most recently Minnesota — the fracas usually goes down to the wire. The NFL usually tries to enter the fray late in the game to push negotiations along and apply pressure on the politicians.
This hasn’t been necessary with St. Louis and Nixon.
Early on, Nixon initiated communication with Goodell and has kept the dialogue going. Nixon traveled to New York for a comprehensive face-to-face meeting. He’s followed up with phone calls. He will make more calls, and do whatever else is necessary to gain the league’s support.
In his conversations with Goodell, Nixon has explained and reviewed the funding mechanism for the planned stadium. Nixon has repeatedly made appeals to the commissioner, making sure the NFL respects the intense effort being made to keep St. Louis in the 32-team league.
Nixon has received guidance from Goodell and has asked to be informed of any problems with the St. Louis effort. Nixon wants to make sure this is a fair process. And that the NFL won’t abandon St. Louis without justification by simply allowing Rams owner Stan Kroenke to haul the franchise to Los Angeles to set up in his proposed stadium in Inglewood, near LA.
Maybe it’s important. Maybe it won’t matter in the end. But Nixon is relentless. If the NFL eventually approves a Rams’ relocation to Los Angeles, it won’t be because of any negligence on Nixon’s part.
Nixon says Goodell continues to be positive and supportive when discussing the St. Louis situation with him.
“On all of the occasions when we’ve met or talked, the commissioner has been direct, honorable, prepared, specific and focused,” Nixon said. “And he also understands how important this transaction is, and how important this market is, for the NFL. The depth of knowledge that Roger Goodell has of the generosity of the fan support and corporate support in the St. Louis market, has been very impressive.”
Goodell has had a rough couple of years. His leadership has been assailed and his image battered by a series of controversies. It’s pretty easy for everyone to take shots at Goodell and question his integrity.
In his dealings with Goodell, Nixon has formed his own view of the commissioner, concluding that Goodell is principled and fair. In my conversation with Nixon this week, he made a few references to Goodell being an “honorable man.”
Interesting. Because when this relocation game nears the end, it could come down to honor.
If the St. Louis task force can clear the final hurdles and untie potential snags, Peacock and Blitz will have secured stadium funding that includes $400 million in public money. That’s apparently made an impression at NFL headquarters.
“In all of our conversations with the NFL and the feedback we get from the league, it’s clear to me the NFL is impressed by what we’ve done here,” Nixon said. “And impressed by how quickly we’ve reached this point. We’ve kept pace with the process. And we’ll continue to do that.”
If this plan succeeds, St. Louis will be all-in on building a second NFL stadium in the last 25 years.
As I’ve said before: how many cities have stepped up to build multiple NFL venues in such a short period of time?
In NFL history the league has never discarded a city that has firm financing committed to provide a team owner with a new stadium that ensures long-term financial prosperity.
Never.
So how could the NFL walk away from $400 million put on the table by St. Louis and the state, and allow Kroenke to enrich himself by moving to the nation’s second-largest market after refusing to participate in as little as one meeting, or one phone call, with the St. Louis task force?
By any honest, objective reading of the NFL relocation guidelines, how could the league possibly come to the conclusion that Kroenke has — in words taken from the relocation policy — “exhausted all efforts” to find a solution in his current market?
It would become a different story if the St. Louis stadium plan unravels.
That can only happen if the project gets taken down by opponents.
Opponents that apparently would think nothing of terminating a plan that would redevelop a barren and depressing north riverfront, keep the city in the NFL, attract an MLS soccer franchise, provide a substantial number of construction jobs and retain around $10 million a year in payroll taxes generated by the Rams being here.
All of this could be achieved with no new taxes imposed on residents. Moreover, the NFL and the team owner would put up $600 million — more than half of the money needed to finance the project.
If this deal implodes, the NFL is gone from St. Louis and will never return. But if St. Louis does what the NFL has advised us to do — solve the stadium problem — then I don’t see how the league could walk away from our town in good conscience.
Yes. This absolutely could come down to a question of honor.
For his part, Nixon trusts Goodell.
“When you’re in my job, and you’re talking to a person of that capacity, and they have at their ready the relevant important business and factual information, it tells you they’re prepared and they’re trying to work with you to figure out a way to have this end the right way for St. Louis and the league,” Nixon said.
Nixon believes that Goodell and the NFL owners will treat St. Louis fairly. And that the relocation guidelines are more than just a bunch of meaningless words that can be ignored or twisted to conveniently fit a desired agenda.
“We’ve been very specific about that,” Nixon said. “In this job I deal with a lot of economic development. You’re dealing with CEOs around the world. And doing deals with organizations that have a lot fewer rules than the NFL bylaws.
“I have found Roger Goodell to be somebody who feels strongly about having a league in which the rules that govern each other by, matter.”
Nixon’s eyes are wide open, but he’s sincerely putting his faith in the commissioner and a fair process. I hope the governor’s instincts are correct, and he won’t get burned.
Sometimes it’s difficult to know if your friend is really the enemy.