It was real, not an AI parody or anything, if that's what you mean.was it real stuff he said or the typical fake stuff on the internet like the Troy Aikman one that goes around to each team each week?
A grey area, maybe. Some people thought Ben Johnson was just being "fiery" about a rivalry, others thought he showed "poor class." I for one don't like the way he talks dismissively about Matt LaFleur. I think it's immature. Other people might think he's awesome, though.
For example... if fans want to "hate" Kyle Shanahan, go right ahead. But if McVay ever bragged about his dislike for Shanahan? I'd think it was low class. I think it's cool the way McVay competes like a maniac but retains his respect.
Just my two cents, I'm sure there are plenty of differing opinions out there, like everything else.