1maGoh
Hall of Fame
- Joined
- Aug 10, 2013
- Messages
- 3,957
I do have a business degree and it's not helping either understand it either. I think the play with a weak/recovering brand like the Rams have (sorry, calling it like I see it) is a single strong message, uniform, and logo. For an established brand like the cowboys or the Yankees, I think you could leverage the fact that everyone will always recognize you into being able to sell a variety and have the latest "it" uniform. But don't do that with a weak brand.I find it odd and typically counterproductive when a business/corporation is attempting to build or rebuild it's brand, and rather than selling that one thing or doing that one thing they do best...instead they clutter and cloud the waters by overthinking it.
Too many cooks in the kitchen. I question the Rams' strategy here. All zero of my business degrees in hand of course.
All zero of my marketing degrees (and zero years, zero months, and zero days of marketing experience) in hand, of course.