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Not entirely. The Rams averaged 24.7 rushing attempts/game in the regular season. In the playoffs, that number has increased to 32.3 attempts/game.
While the Rams have not put up big rushing numbers in the past two games, the fact that they stuck with the run has, in my opinion, been very important.
The Bengals are weaker against the run than Tampa or San Francisco. I think the running game will be a factor in the Super Bowl.