https://www.sfgate.com/49ers/article/49ers-vs-Rams-Return-of-a-rivalry-12463813.php
Rams, 49ers look ready to rule NFC West again
By Eric Branch
Photo: Scott Strazzante, The Chronicle
Before the Rams visited the 49ers in Week 3, the prime-time meeting was expected to be the latest of the NFL’s forgettable Thursday night offerings.
Not only were the teams playing on three days of rest — a trusted recipe for sloppy snoozers — they were also typically terrible at full strength: They were coming off seasons in which they had a combined record of 6-26 and had occupied the bottom two spots in the NFC West for the third straight season.
Are you ready for some (yawn) football?
As it turns out, the bottom dwellers played a wildly entertaining game that featured 839 yards and 10 touchdowns and was won 41-39 by the Rams.
In September, the gripping game was viewed as a surprise. Now, three months later, it’s viewed as a preview of coming attractions.
The once-spirited 49ers-Rams rivalry won’t be rekindled Sunday at the Los Angeles Memorial Coliseum with the Rams resting their best players in a meaningless regular-season finale, but many signs suggest it will return in 2018.
The Rams (11-4) won their first NFC West title since 2003 and feature a promising young quarterback (Jared Goff) who is clicking with a young rookie head coach who doubles as the offensive play-caller (Sean McVay).
The 49ers (5-10) are on a four-game winning streak that has coincided with the insertion of a promising young quarterback (Jimmy Garoppolo) who is clicking with a young rookie head coach who doubles as the offensive play-caller (Kyle Shanahan).
The 49ers and Rams haven’t occupied the top two spots in the NFC West since 2002, and one has finished in last place in 11 of the past 15 seasons. From 1967 through 2001, they combined to win 28 of 35 division titles, six Super Bowls (five by the 49ers) and occupied the top two NFC West spots in 12 seasons.
“The hard rivals end up being usually who the better teams in the division are,” Shanahan said. “I hope that we’re up there as we get going. I know the Rams are there this year, so we’re excited to get to play them.”
Speaking of excitement, McVay, 31, the league’s youngest head coach, and Shanahan, 38, the second youngest, have injected just that into lifeless offenses.
The Rams lead the NFL in points (465) after finishing last in 2016 (224). They also rank seventh in total offense, which would mark their first top-10 finish since 2006.
The 49ers rank 12th in total offense after having just one finish inside the top 20 since 2003 (11th in 2012). They have taken off with Garoppolo, who has led them to at least 369 yards in four straight games for the first time since 1998. They ranked 21st in total offense before Garoppolo became the starter Dec. 3.
McVay has seen Shanahan’s work up close. They were colleagues in Washington from 2010 through ’13 when Shanahan, the offensive coordinator, was McVay’s boss.
“Anytime you have a division opponent that’s got a lot of things that look really good for the future, that’s not exactly something that you’re too excited about as an opposing coach,” McVay said. “But it’s always fun to coach against the guys that have been instrumental in your history as a coach.”
The 49ers’ future suddenly looks so bright that running back Carlos Hyde forecast a Super Bowl run in 2018. Shanahan has said Hyde might have been facetious, but the optimism surrounding a 5-10 team is real.
“I keep saying I wish we had seven more games,” linebacker Eli Harold said. “Because if we did, the way we are playing right now, we definitely would be one of the top teams.”
The Rams’ resurgence after their 2016 return to Los Angeles, coupled with the 49ers’ recent uptick, does suggest a dormant intrastate rivalry could return next season. Shanahan wants to put the brakes on such talk. The Rams might have arrived this season, but the 49ers still have work to do.
“You can’t control what’s going on next year,” Shanahan said. “You only can worry about right now. … When you start focusing on things like that, you get humbled very fast.”
49ers (5-10) at Rams (11-4)
When: 1:25 p.m.
TV/Radio: Channel: 2 Channel: 40/680, 107.7
Spotlight on: RB Carlos Hyde: The four-year veteran with 850 rushing yards has an outside shot at his first 1,000-yard season. Last year, Hyde finished with 988 yards after enduring a season-ending knee injury in Week 16 at the Los Angeles Memorial Coliseum. Hyde has rushed for 150-plus yards in just two career games, but he will face a defense that’s resting All-Pro tackle Aaron Donald. This could mark the final game with the 49ers for Hyde, a pending free agent who has expressed a desire to return in 2018.
Injury notes: 49ers — No players listed on injury report. Rams — WR Cooper Kupp (knee) is questionable, but won’t play as the Rams are resting many of their key starters.
The Big 3
The 49ers are the first team in NFL history to win five games after an 0-9 start.
WR Marquise Goodwin (934 yards) needs 66 yards to become the 11th player in franchise history with 1,000 receiving yards and the third since 2003 (Anquan Boldin, Michael Crabtree).
The 49ers are aiming to hold their sixth straight opponent to fewer than 100 rushing yards, which would be their first such streak since 2011.