The Rebrand, One Year Later

[Marc Spector]

So after a year to ruminate on the logos, jerseys, color scheme, and font, how do you all view it now?

Personally, ive completely come around on it. Hated everything about it at first. Not until I went to SoFi that I had a greater understanding of the change. The Rams arent caught up in "honoring the past", they are really trying to a be team of the Los Angeles of today and tomorrow. There seems to be this air of "Bleeding Edge" to the Rams Rebrand...And it occurred to me that the Rams are trying to pull off the same Rebrand that the Golden State Warriors did.

Center a historically middling franchise around progressive ideas (new state of the art stadium, young, offensive genius head coach, bold and ever constant changes to the roster and coaching staff, unique jersey design) in a effort to appeal to a city that has changed A LOT since they were relevant in LA. Just as the Bay Area became the home of Silicon Valley, LA is a far more diverse and culturally relevant city in 2021 and the Rams rebrand was an attempt at capturing that zeitgeist.

Personally, I think they nailed it, in retrospect.

What say you all?

 

[Liberator]

I really like the throwback in my profile picture but I don't really hate the new jerseys.

 

[XXXIVwin]

Still prefer the Ferragamos but getting more accepting of the new stuff.

 

[PressureD41]

I'm turning 48 next month. I am a massive fan of the ED era uni . I hated the rebrand at 1st. Its only OK still wish we went back to the 80-90's uni.
Hate the new horns, but if I recall since the helmet has indents now maybe we had no choice to redo the horns . The round numbers is a major piss off, it makes it harder to read the numbers in game play.
Also I really like the block style, to me much better look. Regarding the granule colour numbers up close its so lame, but you don't notice it when watching the games to be honest.
The two new logos are childish and to me look like its aimed for toddlers and babies in the womb still. Can't see myself ever buying the banana horned logo shirt. Banana horns is the worst logo in sport in general
I only buy the old logo's by the way. This logo is so amazing!!!

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I have bought a couple of new uni's but can't say I love love them. Planning on getting me a bone #5 for the playoffs

As Puddy once said:

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[TexasRam]

In the OP you are throwing in several ideas and labeling them progressive. I'll take them individually.

1. New Stadium - This was a great idea, but there is nothing progressive about it. Teams have built new stadiums for years and each one is trying to improve on the last.
2. New Young Coach - See above. Everyone wants the next new young coach. Most teams fail at this, but we picked a great one.
3. Changes to roster and coaching staff - Mixed bag. Our defense has seen a huge dropoff. The offense is improved overall but probably not approaching our 2018 team. Our new DC is on the hot seat but the O-line coach is doing a great job.
4. Unique Jersey Design - The new Jerseys have grown on me, I also love the new helmets. Styles come and go and we upgraded to something different and more fashionable. Our dickhead logo is a complete embarrassment.

I was born and raised in CA. I went to college in L.A. and spent many days on the wonderful beautiful beaches. L.A. was once relevant but now its a national shame. The Homelessness, high taxes, corruption, crime. People have been mass migrating out of there in record numbers for 7 years straight.

Get rid of the dickhead logo and most of the design changes are pretty cool. It doesn't necessarily represent an L.A. culture in any way though.

 

[CGI_Ram]

Overall, for me… More good than bad. So… approve.

The colors are great. We pop on the screen. Blue, yellow, white… Lots to work with there, too.

I’ve bought a lot of non-NFL branded gear, such as Jerzees type hoodies… where off the shelf Royal Blue matches nicely with Rams stuff. I love the colors.

The gradient (on Jersey numbers) is the easiest to change and I think the Rams might change it. I heard a Demoff interview months ago and I think he knows that’s not popular and probably less hoops to jump thru to change.

The dickhead logo, unfortunately is a bigger brand piece. I don’t know how that gets changed, unless they phase in something else? It’s definitely not my favorite.

 

[Merlin]

 

[FarNorth]

So after a year to ruminate on the logos, jerseys, color scheme, and font, how do you all view it now?

Personally, ive completely come around on it. Hated everything about it at first. Not until I went to SoFi that I had a greater understanding of the change. The Rams arent caught up in "honoring the past", they are really trying to a be team of the Los Angeles of today and tomorrow. There seems to be this air of "Bleeding Edge" to the Rams Rebrand...And it occurred to me that the Rams are trying to pull off the same Rebrand that the Golden State Warriors did.

Center a historically middling franchise around progressive ideas (new state of the art stadium, young, offensive genius head coach, bold and ever constant changes to the roster and coaching staff, unique jersey design) in a effort to appeal to a city that has changed A LOT since they were relevant in LA. Just as the Bay Area became the home of Silicon Valley, LA is a far more diverse and culturally relevant city in 2021 and the Rams rebrand was an attempt at capturing that zeitgeist.

Personally, I think they nailed it, in retrospect.

What say you all?

I still hate the logos.

 

[jjab360]

The jerseys and LA logo are well done. Very modern and up close the jerseys can look a bit goofy but they definitely pop on the television screen. The throwbacks and blue on yellows are some of the best jerseys in the league imo, I'd like to see the blue on blues and bone uniforms phased out over time though.

The mascot logo is still terrible, obviously, but you can see they took the fan feedback and we barely even see it anymore.

The stadium is clearly best in the league right now which is pretty cool.

 

[Karate61]

It's Hard to get used to the penis logo! Whoever came up with it had a lot of balls!

 

[Loyal]

I've gotten used to the split horns on the helmets and the colors are ok.

 

[dieterbrock]

I think I've gotten to where I find them to be meh
Dont know if I can be more enthused than that

 

[tempests]

I generally don't ruminate on such things. A pleasing aesthetic to me is seeing the Rams play well on Sunday, less about what they're wearing as they do so.

That being said, I haven't bought any new merchandise since they made this change and have no plans on doing so. I would not wear anything that has the new LA logo on it, it's deeply embarrassing to me.

For all the resources they put towards it, we should've come out with the best jerseys and logo in the league, we didn't. Grudgingly tolerate what they did, but that doesn't mean acceptance. Never cared for Demoff's demeanour towards the whole thing either. Fans made it clear what they wanted from a rebrand, I don't know why they couldn't listen to us.

 

[dang]

Ive said it before and I’ll say it again. If anyone thinks the Rams were going to move to LA, hire a hot new coach snd build a $5b stadium and NOT put a modern twist on the uniforms isn’t thinking straight. The goal is to challenge teams like the Cowboys and 49ers as the top franchise in the NFL. I liked the uniforms but not some of the details until I saw them in action. The colors and unis pops on TV more than any other team and certainly more than the old unis.
Now all you damn hoodlums all hopped up on hooch and Dope stay off my lawn.

 

[den-the-coach]

I still prefer the full Ram horn on the helmet, but the colors pop, although I believe the overvalued the Bone on Bone. IMO, the throwbacks should be the home jerseys with donning the blue jerseys with yellow pants occasionally and when other team don their white at home.

Overall, I would replace and kill the bone that might have looked good in person, but IMO does not pop on video.

 

[OnceARam]

The uniform conversation always reminds me of watching the Super Bowl with a diverse group of people. Including women who seem obligated to comment on the players butts.

 

[Ellard80]

The only new uniforms i really like are the ones we wore in the first game this year.

The new blue ones are okay - the bone ones are ugly as fuck.

 

[1maGoh]

Nothing has changed for me. I like the Rams head logo okay, the swoopy LA logo less (basically not at all). The not full horns are irritating, but not terrible. The fade of the numbers is... Suboptimal. Otherwise I love the actual colors, the jerseys, etc. I could go for more blue on yellow and bone on blue than any other combos.

 

[Bootleg]

I get what they were trying to do, but the front office went too far with certain elements in my opinion.

Shoot, the Raiders built a state of the art stadium too, and moved cities, but kept the uniforms the same. So it's not necessarily a given that change was necessary for the Rams. But I get it: new identity, make a splash in a town with many other entertainment options. That's all fine and good.

I just with they would have left off the more radical elements like plastic numbers, gradient numbers, gradient stripes, non-matching design on home and away jerseys, a "bone" color with no historical precedence, Fibonacci design elements (WTF?), etc. While modern now, stuff like that can look very dated after a few years. I remember when these were state of the art and had popping colors:

I hate to say it but in my opinion the Chargers got it right. They too play in the same modern, state of the art stadium, but they chose a less radical uniform design that, while pushing the boundaries, stayed closer to the classic uniform design.

 

[snackdaddy]

Don't really care for the logo. And the blue pants need to go. They look shitty with any color jersey.