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The Rams’ new logo apparently leaked online. It didn’t go well.
The Rams' current logo is shown next to head coach Sean McVay in 2017. (Lisa Blumenfeld/Getty Images)
By
Des Bieler
March 9, 2020 at 3:47 p.m. GMT+11
It’s a good thing the Los Angeles Rams still have time to officially announce their new logo, because if they are indeed planning on using a logo that leaked online recently, the team might just want to go back to the ol’ drawing board.
The version that had Rams fans and others fairly riled up Sunday features the letters 'L' and 'A' with what looks like a stylized horn sweeping around in a counterclockwise direction. Unfortunately, to many observers, the horn looked at least as much like a letter ‘C,’ and its component parts were far too reminiscent of the thunderbolt associated with the Los Angeles Chargers, soon to be the Rams’ tenant in a new stadium.
View: https://twitter.com/camdasilva/status/1236656908506927104?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1236656908506927104&ref_url=https%3A%2F%2Fwww.washingtonpost.com%2Fsports%2F2020%2F03%2F09%2Frams-new-logo-apparently-leaked-online-it-didnt-go-well%2F
Yahoo Sports declared Sunday that the new design, which first appeared on Reddit, is “legitimate” and is “the new logo.” The team itself has yet to weigh in — a spokesperson for the Rams told The Post that they were “not commenting on any of the logos out there” — but it signaled that a major change was imminent in a short video it posted Saturday.
View: https://twitter.com/RamsNFL/status/1236329200056815616?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1236329200056815616&ref_url=https%3A%2F%2Fwww.washingtonpost.com%2Fsports%2F2020%2F03%2F09%2Frams-new-logo-apparently-leaked-online-it-didnt-go-well%2F
In January, the Rams’ chief operating officer, Kevin Demoff, wrote
an open letter to fans in which he said that “this exciting time includes our new brand identity — from logos and colors to uniforms and helmets.
“These elements will tie to our deep roots in Los Angeles while also providing a sleek, modern look that fits with our new, world-class home,” Demoff continued. “We are excited to share all of this with you over the coming months and see our players run out of the SoFi Stadium tunnel for the first time in our new uniforms as we kick off this next era of Los Angeles Rams football.”
The wait to find out exactly what the Rams will look like this season may have just gotten a bit longer, if the team takes a cue from the reception online Sunday.
View: https://twitter.com/cdixon25/status/1236788064544075776?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1236788064544075776&ref_url=https%3A%2F%2Fwww.washingtonpost.com%2Fsports%2F2020%2F03%2F09%2Frams-new-logo-apparently-leaked-online-it-didnt-go-well%2F
As some noted, the leaked hat design appears to be specific to NFL
apparel pegged to April’s draft. Even so, a version some fans created that showed what the logo might look like going forward wasn’t meet with any greater enthusiasm.
View: https://twitter.com/EricStangel/status/1236801472391774208?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1236801472391774208&ref_url=https%3A%2F%2Fwww.washingtonpost.com%2Fsports%2F2020%2F03%2F09%2Frams-new-logo-apparently-leaked-online-it-didnt-go-well%2F
Even if it turns out that the Rams won’t actually be adopting the leaked logo — or, perhaps, especially if it appears the team saw the negative reaction and decided to scrap the new design — the episode Sunday was reminiscent of one
involving the Chargers in 2017. As part of their move from San Diego to Los Angeles, the Chargers reportedly created a logo featuring the letters “LA” with a lightning bolt emerging to the right.
That did not go over well in the Twitterverse, and the Chargers quickly rolled out an entirely
different logo that spelled out “Los Angeles Chargers,” with no lightning bolt.
View: https://twitter.com/MasterTes/status/1236773852325306368?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1236773852325306368&ref_url=https%3A%2F%2Fwww.washingtonpost.com%2Fsports%2F2020%2F03%2F09%2Frams-new-logo-apparently-leaked-online-it-didnt-go-well%2F
Another reason the Rams might opt to go with a design that at least strongly resembles the one they have been using is that their new,
$5 billion stadium appears to be
shaped similarly to the old logo.
As mentioned, though, they will share that stadium with the Chargers, so with all the money being dropped on that project, perhaps the new logo is meant to also be shared by both teams as a cost-saving measure. That might really be the best explanation for a radical redesign that left many fans otherwise baffled this weekend.
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