1.  The editorial staff decides what goes into the PDs coverage when you're a beat writer.  Bernie can decide somewhat, but he covers three major sports with the occasional local or other minor sport thrown in.
2.  I mean this in a nice way.  No one really cares about these athletes back story.  Sure a feel good story is nice sometimes, but that background stuff is July and August fodder. 
3.  We haven't played a game with playoff implications for ourselves in 10 years.  This is kid glove treatment.  If they succeed in moving to LA and have a historic streak of futility, the media will savage them like a lion on a wounded antelope.  Point is, some second guessing is to be expected.  Particularly after drafting an injury prone QB, spending years watching him get injured, and then drafting a RB with injury history with the same knee problem already before he takes a snap.  I'm not saying he's a bad pick, but expecting no second guessing is extremely unrealistic. 
4.  How many decades of light treatment does a team get before they're expected to produce a winning season?  I think that's a fair question, and I think if Jeff Fisher were to answer honestly he'd agree it's a fair question.