IKR? It's hard to have a buildup when the champion isn't even on every week and when he is just stands and does nothing. Brock can do so much more. But then again, even if Brock was a full time wrestler, would the WWE title even be a main focal point? Doubt it b/c it hasn't for a long time.
Same with Sting and Undertaker.
My last post in here listed all the feuds with potential. WWE essentially dropped the ball on all of them, except for the IC title.
Randy Orton/Seth Rollins had something good, but the way they told the story was not good. When Orton returned, it was made such a big deal that Seth injured him. Then all of a sudden Randy wanted to be buddy buddy with him? Come on. That whole "I'm gonna pretend to be in the Authority then turn on them" was so predictable. If it were me writing, I'd have Randy fighting Seth from the get go. Tag matches, backstage attacks, inferences, etc, promo on how those 2 hate each other.