http://www.leg.state.mn.us/webcontent/lrl/issues/FootballStadium/NFLFranchiseRelocationRules.pdf
Everything that is quoted below was taken from the link, which actually is a much longer document regarding NFL franchise relocations.
This quoted section follows from this statement in Section A. :
The notice must be accompanied by a “statement of reasons” in support of the proposed transfer. The statement must address each of the factors outlined in Part C below, and may also identify and discuss any other relevant business factors that the club believes support its request to move. The Statement must also include all of the material noted in Appendix One.
C. Factors That May Be Considered In Evaluating The Proposed Transfer
The League has analyzed many factors in making prior business judgments concerning proposed franchise relocations. Such business judgments may be informed through consideration of the factors listed below, as well as other appropriate factors that are considered relevant by the Commissioner or the membership.
1 Any club proposing to transfer should, in its submission to the Commissioner, present the club’s position as to the bearing of these factors on its proposed transfer, stating specifically why such a move would be justified with reference to these considerations. In reporting to the membership, the Commissioner will also address these factors. In considering a proposed relocation, the Member Clubs are making a business judgment concerning how best to advance their collective interests. Guidelines and factors such as those identified below are useful ways to organize data and to inform that business judgment. They are intended to assist the clubs in making a decision based on their judgment and experience, and taking into account those factors deemed relevant to and appropriate with regard to each proposed move.
Those factors include:
1 Most of the factors were contained in a bill reported by a Senate committee in 1984; they essentially restate matters that the League has considered important in connection with team location decisions in the past. Certain factors included in the Senate bill have been modified, and certain new factors have been added, to reflect changed circumstances and the League’s historical experience since 1984.
These factors are also contained in a “Statement of Principles” relating to franchise location developed by the League in consultation with the U.S. Conference of Mayors.
Page D4 Volume I, Administrative/Business Operations – General Administration/Policies 09/09
1. The extent to which the club has satisfied, particularly in the last four years, its principal obligation of effectively representing the NFL and serving the fans in its current community; whether the club has previously relocated and the circumstances of such prior relocation;
2. The extent to which fan loyalty to and support for the club has been demonstrated during the team's tenure in the current community;
3. The adequacy of the stadium in which the club played its home games in the previous season; the willingness of the stadium authority or the community to remedy any deficiencies in or to replace such facility, including whether there are legislative or referenda proposals pending to address these issues; and the characteristics of the stadium in the proposed new community;
4. The extent to which the club, directly or indirectly, received public financial support by means of any publicly financed playing facility, special tax treatment, or any other form of public financial support and the views of the stadium authority (if public) in the current community;
5. The club’s financial performance, particularly whether the club has incurred net operating losses (on an accrual basis of accounting), exclusive of depreciation and amortization, sufficient to threaten the continued financial viability of the club, as well as the club’s financial prospects in its current community;
6. The degree to which the club has engaged in good faith negotiations (and enlisted the League office to assist in such negotiations) with appropriate persons concerning terms and conditions under which the club would remain in its current home territory and afforded that community a reasonable amount of time to address pertinent proposals;
7. The degree to which the owners or managers of the club have contributed to circumstances which might demonstrate the need for such relocation;
8. Whether any other member club of the League is located in the community in which the club is currently located;
9. Whether the club proposes to relocate to a community or region in which no other member club of the League is located; and the demographics of the community to which the team proposes to move;
10. The degree to which the interests reflected in the League’s collectively negotiated contracts and obligations (e.g., labor agreements, broadcast agreements) might be advanced or adversely affected by the proposed relocation, either standing alone or considered on a cumulative basis with other completed or proposed relocations;
11. The effect of the proposed relocation on NFL scheduling patterns, travel requirements, divisional alignments, traditional rivalries, and fan and public perceptions of the NFL and its member clubs;
12. Whether the proposed relocation, for example, from a larger to a smaller television market, would adversely affect a current or anticipated League revenue or expense stream (for example, network television) and, if so, the extent to which the club proposing to transfer is prepared to remedy that adverse effect.
My take as regards these guidelines:
1) I know that most people firmly believe the NFL will cast these guidelines aside and do whatever THEY want...to which I agree to an extent. The LEAGUE may decide to put aside some of these provisions, or turn a blind eye to them...but they will NOT do it because big bad Enos and his wallet say to do so. IF the NFL decides to piss on the fans of St. Louis and use any of these guidelines as a cudgel to beat them up with, then we will all know that the league is full of shit, maybe more so than I am willing to go with yet. I hear Goddell talking about "responsibilities of the clubs in their current markets" and I can't help but believe he is laying the groundwork for why the league MAY say 'no' to the Rams moving.
Look at this through the prism of Roger Goddell for a minute. He has pushed on with this Deflategate thing waaaaaaaaaaaaaaay past the point most sane people believed he would - pissing off Kraft, dumping on a marquee player in the league in Brady and upholding the suspension for a flimsy offense in the name of "the integrity of the game" and because an archaic rule about air pressure may or may not have been manipulated or violated due to storage of the balls or intentional deflations. He is showing an almost "
Les Miserables" devotion to upholding the law....a modern day Jean Valjean hunting Javert. Since he still has a recommendation and some influence on the ultimate outcome, I do not see him being so hard on Brady and the air pressure and then turning a blind eye to the upholding of the leagues relocation guidelines. He is not going to support a fast and easy reading or interpretation of the rules.
2)
As regards Section C, subheading 4...The Rams received a TON of public money when they came to St. Louis (an essentially "free" stadium, tax abatements, a sweetheart lease and the poison pill "top tier" clause that allowed them to even be in this position). There is ZERO way to say that the lease was "breached". The terms of the LEASE were to maintain a top tier stadium or got o arbitration to judge what would be top tier, THEN if the CVC did not make the updates, the remaining years of the lease would be void and the Rams commitment would be annual and the CVC commitment to the facility for the Rams would likewise be annual. That is execution of the clauses in the contract, NOT "BREACH". Does it legally give the Rams the right to seek a new home, without the CVC....damn right it gives them the right to LOOK. The right to move though is no where in the existing lease, that right is granted by the NFL. I get massively sick of reading people state the city of St. Louis "breached" the contract. The parties have followed the provisions of the lease to a tee, so stop calling it a "breach" already....arrrrrrrrggggggggggghhhhhhh! (Sorry, had to vent my inner Charlie Brown there...)
3)
As regards Section C, subheading 5...has anyone seen or heard of the Rams claiming to be losing money IN ST. LOUIS? (The opportunity to self-enrich is NOT part of these guidelines...in fact, they state:
"Article 4.3 also reflects the League’s collective judgment that unassigned franchise opportunities (including “second franchise” opportunities in the home territory of a member club) are owned by the League’s members as a collective whole and, by definition, that no club has rights to more than a single “home territory.”) This is laughable to believe that a "business genius" like Enos Stanley has the sweetest lease agreement in the league (still) AND gets $226M a year in shared revenue AND has a salary cap that protects him from higher revenue teams....but he still LOSES money in St. Louis? That is either a) a lie or b) a damned lie or c) statistics. The Rams are NOT losing money.
4)
As regards Section C, subheading 6....good faith? "Give me everything in my now voided lease or I am leaving" is not a negotiation. The fact that Silent Enos refuses to publicly address the St. Louis market AT ALL is simply not "good faith". The opportunity to make things right is NOT limited to the initial lease agreement. Do not think for one minute that Carmen Policy and the Carson group won't be hammering away at this point. They have collectively been trying to get new stadiums for 35 years. The Raiders franchise was supposed to have a football only stadium 20 years ago, the Chargers have been trying for 15 years to replace Qualcomm. The Rams are on year one of a year-by-year lease agreement. 35 years or 1 year.
5)
As regards Section C, subheading 7....contributed to the state of the franchise? Well, Enos Stanley and lapdog can TRY to claim that they had nothing to do with the worst 5-year stretch in league history, but Enos was a minority owner and he was clearly not disturbed enough to sell, so that makes him at minimum partially culpable for the disaster that was much of the last decade. And even if he wants top claim that was not all his fault, the fact is since he bought the team they still have a losing record, they still have not sniffed the playoffs and they still are his responsibility. His product is supposed to be entertainment. The on-field freak show of futility that was 15-65 was horrific. Add to the on-field ugliness the off-field antics and tactics that clearly antagonize his current home market and poison the good will of the community and that he STILL has an offer to fund a huge chunk of a new local building and there is no way to reasonably conclude that he meets even part of this guideline!
Now, if someone really wants to believe that none of this matters, that the only thing that matters in this final decision is the bank account and net worth of Enos Stanley Kroenke and his coldhearted machinations to rip the Rams out of the very soil HE was instrumental in transplanting them 20 years ago, then so be it. You worship the dollar and probably fit in real well in today's society. I will hold out hope that the real decision makers have foresight, integrity, and a sense of history that informs them of how seemingly impregnable empires fall (they rot from within first). The NFL has guidelines. I have listed the most easily available information on the rule for relocation. There is always this nugget too:
Article 4.3 also confirms that no club has an “entitlement” to relocate simply because it perceives an opportunity for enhanced club revenues in another location. Indeed, League traditions disfavor relocations if a club has been well-supported and financially successful and is expected to remain so. Relocation pursuant to Article 4.3 may be available, however, if a club's viability in its home territory is threatened by circumstances that cannot be remedied by diligent efforts of the club working, as appropriate, in conjunction with the League Office, or if compelling League interests warrant a franchise relocation.
For those who see the Rams as the only solution to the LA situation, I would imagine they are heartened by that last bit. If nothing else, the NFL had best wake up. They are riding high and feeling mighty on TV ratings, gambling revenue (which is the REAL driver of the NFL's popularity...it is simply a fun sport to gamble on and one that people really believe is "predictable" and gives them a chance to win) and fantasy football addicts (this is really an off-shoot of the gamblers these days); however, these kind of fan-torturing greed fests that are currently grinding up 3 fan bases in Oakland, San Diego and St. Louis are exactly the kind of "rot from within" that topples even the mightiest organizations.