Bernie: New stadium a plus in bid for soccer
• By Bernie Miklasz
http://www.stltoday.com/sports/colu...cle_1bdb7e2b-bed5-5afc-846f-42655a143f94.html
MLS Commissioner Don Garber is coming to town Tuesday to check the pulse of the St. Louis soccer community.
We can assure the commissioner that it’s positive, judging by the record crowd of 35,817 that watched the U.S. women defeat New Zealand in an April friendly at Busch Stadium.
Or the 54,184 who memorably filled every space at Busch for a festive Chelsea vs. Manchester City friendly in May 2013. And the 54,184 loonies who enjoyed the Real Madrid vs. Inter Milan exhibition at the Edward Jones Dome two months later.
In Fenton, the Saint Louis FC, a first-year USL pro team, is playing to capacity audiences of 5,000 at Soccer Park.
Given the obvious hunger for the beautiful game in a city with a prestigious and celebrated soccer heritage, there’s little doubt St. Louis would embrace an MLS expansion franchise. The immense network of fans spans generations, with an enduring identity cultivated by amateur soccer and decades of participation and passion.
Only three things are missing:
A venue.
Deep-pockets ownership.
And of course the MLS team itself.
While it would be naive to read too much into Garber’s visit, his trek is an encouraging sign that indicates MSL interest in the St. Louis market.
Attracting an MLS team has been a goal of Dave Peacock, the former Anheuser-Busch executive who’s leading the effort to build a new NFL stadium on the north St. Louis riverfront.
Keeping St. Louis in the NFL is obviously the prime motivation for the stadium project, but the proposed design includes the flexibility to reconfigure the venue to seat 25,000 for MLS matches.
That seating capacity is in line with the MLS format. And while MLS prefers a soccer-specific venue, the league has multiple teams housed in NFL stadiums and will do it again when Atlanta begins play in two years.
As for ownership, Peacock has told me he’s confident of securing investors to back a St. Louis MLS bid with abundant financial firepower. Peacock traveled to New York in December to brief Garber on the St. Louis plans.
Keeping the Rams or attracting another NFL franchise is Peacock’s top priority, but he’s been planning a couple of moves ahead. As a soccer aficionado and businessman, Peacock believes the presence of an MLS club would enhance the viability of the downtown stadium project. MLS teams play 17 regular-season home games (plus exhibitions) each year.
The busy Peacock couldn’t be reached to comment Wednesday but recently assessed the STL situation in an interview with ESPNFC.com.
“I think frankly it’s hard to sell an NFL stadium for soccer, but I think the way it’s being designed could really work for soccer,” Peacock said. “I think the crowds we would have in St. Louis would surprise people in numbers. It’s at a price point and there’s a passion for the sport. That combination along with what I would think would likely be good local ownership, managing the team profitably, I think you would have the right combination for a successful franchise here.”
The 20-team MLS is expanding to 24 by 2020. Plans call for Atlanta and a second Los Angeles team to enter the league in 2017. Minnesota was tabbed as the 23rd franchise beginning in 2018, and it appears that No. 24 will go to a Miami-based group led by David Beckham.
OK, so where does that leave St. Louis?
Hoping to get in prime position for a future expansion. And with several U.S. markets seeking entry into MLS and the expansion fee reaching $100 million, the league almost certainly will grow.
“In the next six months, we’ve got to come together and develop a plan with our ownership to determine when we go further, because we will,” Garber said during an April meeting with the Associated Press Sports Editors organization. “We will expand this league beyond 24 teams. It’s not an if — it’s a when.”
St. Louis would face competition from Sacramento, San Antonio, Indianapolis and Austin. The size of the St. Louis market, ranked 21st nationally, adds appeal.
Let the campaigning begin. During his diplomatic mission to St. Louis, Garber will meet with Missouri Gov. Jay Nixon, St. Louis Mayor Francis Slay, local business leaders, and STL soccer ambassadors.
Peacock said this is a good opportunity for Garber to get to know some of the key people involved in the St. Louis-MLS initiative. Garber already is familiar with the stadium designs. Now he wants to learn more about the market and gauge the potential level of support.
Garber has repeatedly expressed his fondness for our town’s soccer tradition and has made it clear he’d like to put a team here. But without the necessary venue or wealthy ownership, St. Louis wasn’t a viable option in the past.
That can change, but a new stadium is mandatory. And even if the stadium project gains the required funding, there’s no guarantee of an MLS team coming in. But there is a chance, and St. Louis must prepare to seize an opportunity.
Garber and other MLS executives will attend a fan rally at 4 p.m. Tuesday on the grounds of Ballpark Village. And if you want an MLS team, it’s a good idea to show up and let him know. Transform this baseball village into a soccer village for the day.
Keeping NFL football in St. Louis may be the No. 1 focus right now. But there’s plenty of room, and passion, for MLS futbol.