How long ago were you in Europe? I only ask for the sake of the Kings. If it was within the last year or two, they would be one of the hottest NHL franchises in terms of cups in recent years. Other than my Blackhawks.
I was there last summer, so they were coming off their most recent cup, so yes that does have an effect, but even before that I would see shirts and hats. When I grew up I was a Kings fan, and they SUCKED back then.
It's not hard to see that it's the Cardinals radio network, but shows what tradition and winning ccould create in the St. Louis area. Look at how big of a region the city draws for the Cardinals. It's there for the Rams to take, all they have to do is settle down and claim it by being loyal to the area and creating the tradition.
I agree with the idea that the Rams are capable of becoming a national brand in St Louis, I'm not saying they can't. My point is that it's easier and faster to do it in LA, or any other global city, just because the exposure is going to be much higher.
Since all TV revenue is shared, shouldn't LA have a focus of more butts in the seats, hence the need for a bigger stadium?
Sure, that's why you build a stadium with tons of attractions around it as well. Shops, restaurants, etc, families can make it a day trip instead of just sit in traffic for hours, go to game, leave game, sit in traffic for hours. There was a sizable jump in attendance by both the Kings and Lakers when they moved from the Forum to Staples Center, part of that was having more to do, the Forum was the Forum, but Staples Center was LA Live, there was shit to do, and a beautiful venue to boot. They'll attract more casual fans that way.