Bernie: Guessing Kroenke's next move
• By Bernie Miklasz
http://www.stltoday.com/sports/colu...cle_a4be2571-bd82-595d-be04-ad406b573f40.html
When the Chargers and Raiders formed an alliance and announced plans to build a stadium together in the Los Angeles suburb of Carson, it wasn’t the best news for Rams owner Stan Kroenke.
Kroenke had staked a claim to the Los Angeles market by making a move to develop a stadium-entertainment complex in Inglewood. Kroenke’s aggressive maneuver put him in the lead in the race for LA.
The Raiders and Chargers countered with their Carson strategy, and the shock waves could probably be felt 14 miles away in Inglewood. The Chargers and Raiders may not be able to block Kroenke from moving the Rams to Inglewood, but they’re certainly getting in the way.
What should Kroenke do in response?
What will he do?
With the inscrutable Kroenke, it’s difficult to get an accurate read. But I spoke with several people who know or have known Kroenke and asked for their opinion on his most likely course of action.
Here’s the consensus, which, by the way, is not a prediction: Kroenke should operate on multiple tracks, moving forward on each of the tracks to put himself in a position where a positive outcome is guaranteed.
Maybe it will be his most coveted result. Perhaps it won’t be the result that’s at the top of his list. But there will be a successful payoff at the end. But only if Kroenke leaves nothing to chance and plays all of the angles.
Let’s break it down:
1. Kroenke should continue to work on his LA quest and keep pushing for the Inglewood complex. Why? Many reasons: (A) The Carson venture could implode; (B) the Raiders and/or Chargers could get a new stadium in their respective markets, which would scuttle the Carson project; (C) the owners of the Raiders and Chargers could discover that they really don’t want to be sharing a home; that realization leads to a split. In any of these scenarios Kroenke’s Inglewood initiative would stand alone as the most appealing NFL option -- and perhaps the only option.
2. Should there be any weakness in the Carson plan, Kroenke should approach Chargers owner Dean Spanos and Raiders owner Mark Davis and see if he can convince one to split from the other to come join him in Inglewood, which would give Kroenke the potential two-team, one-stadium advantage. And a Raider or Charger defection to Kroenke would obliterate the Carson proposal.
3. Kroenke should officially engage Missouri Gov. Jay Nixon, and St. Louis stadium task-force leaders Dave Peacock and Bob Blitz. Kroenke doesn’t have to make any promises or mislead anyone. But showing interest in the planned STL stadium would, among other things, score points with NFL commissioner Roger Goodell and league executive VP Eric Grubman.
If Kroenke is still determined to move the Rams to Los Angeles and plans to follow the NFL relocation guidelines, he’ll need 24 votes and building goodwill would only help his cause. It wouldn’t be easy for an owner to make the case for moving from his current market when he hasn’t taken the time to seriously study, discuss and consider a new-stadium proposal there. And if Kroenke does stay, his willingness to make a deal here would be his first step toward a positive PR turnaround in St. Louis.
And if Kroenke decides it makes sense to stay in St. Louis, he could possibly benefit in other ways. Again, this is based on the premise of the St. Louis plan reaching fruition; without the new stadium STL is almost certainly finished as an NFL market. But if the new St. Louis stadium becomes a reality, then Kroenke could be rewarded by the league for being a good teammate instead of trying to run off to Los Angeles and creating a big-time mess for the league, with three franchises vying for the market, and one team getting squeezed out, with the threat of lawsuits hanging over the NFL.
If the NFL likes the Carson plan best, and tries to persuade Kroenke to keep the Rams in St. Louis, Kroenke could find any of several incentives on the table. The NFL could offer to cover his portion (an estimated $250 million) of the G4 stadium-funding program. The NFL could give Kroenke relief on the rules prohibiting cross ownership by granting him a long-term extension on the waiver.
And if Kroenke gets on the NFL’s good side by taking the stadium deal in St. Louis, another reward could come his way. Which brings us to …
4. Kroenke should lay the groundwork to purchase the Denver Broncos should the team be sold within the next two, three years. Kroenke owns the NBA Denver Nuggets and NHL Colorado Avalanche and spends much of his time in Denver.
If Kroenke owned the Broncos -- one of the league’s best and most financially valuable franchises -- he would no longer have to worry about being in violation of the NFL’s cross ownership rules. And he would be in control of every franchise in the lucrative Denver market including the town’s MLS soccer franchise.
If Kroenke agreed to keep the Rams in St. Louis, perhaps the NFL would make sure that he had the first right of refusal to purchase the Broncos. (And then sell the Rams to local, St. Louis-based ownership.) Some will insist that the Broncos aren’t for sale, even with team owner Pat Bowlen in decline as he deals with advanced Alzheimer’s disease.
This is what the Denver Post wrote (in part) last October:
“The Denver Broncos have as little as two years to determine which of Pat Bowlen's seven children will step into his shoes — or face having to sell the team.
“The NFL has made it clear that it will not allow the process of choosing a successor to go on indefinitely, giving the Pat Bowlen Trust just two years to make ‘significant progress,’ according to people familiar with the situation.
“Bowlen hoped to keep the team in his family and a decade ago mapped out a succession plan through the trust, ensuring one of his children would take the lead ownership role.
“But he didn't set a deadline, leaving it to three trustees — including team president and CEO Joe Ellis — to decide which of the children actually has the ability to do the job…
“If none of the children can prove to the trustees they have the ability to run the team — and some have shown an interest in trying — then the family must sell, John Bowlen said.
With so much happening on multiple fronts — Rams, St. Louis, Inglewood, Carson, Chargers, San Diego, Raiders, Oakland and possibly the Broncos at some point — it’s idiotic to rule out any possibility.
That’s why Kroenke would be wise to cover all of the bases and make sure that he emerges as a winner.
Thanks for reading ...
— Bernie