who's comparable? bell has red flags and came close. zeke up next and kamara after that.
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Bell is easily comparable to Gurley.
If I was Bell's agent, I could make the case that he's just as productive as Gurley is, easily (and he has been).
When you factor in that we've seen massive overpays for ILB (Mosley/Alexander), EDGE (Ford/Flowers), CB (TruJo), WR (Watkins), QB (Cousins/Foles), S (Collins), T (Brown) - going by position groups that's DL, LB, DB, WR, QB, OL - literally every position group on the field except for TE and RB - it tells us that a RB in FA who is comparable (and let's take the Rams homer glasses off for a minute here - Bell/Zeke/Barkley/Gurley are all in the same tier) should be paid more than the others in that same tier.
I'm not too torn up about it because I think Todd is worth it, but normally when you extend someone early you do so to get a bargain. When Zeke gets re-signed I will feel better because he will surely make more than Todd at that point, which will change how I feel - but $10 million more guaranteed than Bell? I don't feel great about that. And there really aren't any red flags with Bell - he held out from Pittsburgh but they were using him to the point to where his career was going to be shortened, so I don't blame him for that.