http://www.stltoday.com/sports/colu...cle_2e3436b4-c9d1-5d04-8f18-5bab6b69929c.html
He [Kroenke] is an ardent devotee of Bill Belichick and the way Darth Patriot has crafted New England into the NFL's signature championship organization. And if you want to know what the Kroenke Way is going to look like at Rams Park, you'd be wise to go read a wonderful book by former Boston Globe columnist Michael Holley called "War Room: The Legacy of Bill Belichick and the Art of Building the Perfect Team."
Kroenke referenced the book repeatedly Monday afternoon.
"When you read the book, it describes a wonderful (business culture)," Kroenke said. "I felt very comfortable when I read the book when (Holley) talked about a guy like Belichick. He had a plan. (The Patriots) have a way of operating up there that wasn't dissimilar to the way we run the (Denver Nuggets). At the end of the day, everyone knew Belichick was kind of The Guy, but the owner still had his input."
What did Kroenke glean from studying Belichick and the Patriots?
First and foremost, someone must hold final authority and be the undisputed man everyone knows is in charge of things. In the new Rams Way, Kroenke promises there will be no gray areas, no uncertainties about accountability, no vagueness about who is setting the overall organizational tone or the philosophy of how everything will be done around here.
"We will have someone who is in charge of personnel, and they will be clearly in charge of personnel and they will be responsible," Kroenke said. "And hopefully they will be very bright. And they may be young or they may be seasoned, and we already have several people in mind.
"The (head) coach? We'd like the coach to coach."
What does that mean? If you follow the Patriots' model, it means a lot more than the coach being the coach. If the head coach is a veteran with a proven track record — and Kroenke thinks he is the one most qualified to set the tone for how the organization will be run — he will be given that authority. But he won't be dominating the war room, pretending to be a personnel expert.
He will do a lot of what Belichick does, which is to lay out in very specific terms the sort of players he believes will help him win, give his personnel people those very clear criteria, then hold them accountable to find them. And if they don't come up with future Pro Bowlers and immediate impact players, they will be fired and someone else will be hired to do a better job.
And when Kroenke has hired both men and determined who is going to be in charge, the rest of the new organization had better understand that only one guy will be steering the ship and everyone else will be manning the oars.