The counter to that is that social scientists have discovered that millennials, xennials (those between millennials and zoomers) and zoomers are FAR, FAR more transactional and far, far less subject to recency bias than any other generation and you can trust that this has been discovered during umpteen market analyses.
Recency bias: A
cognitive bias that favors recent events over historic ones.
Boomers and Gen X have favored incremental changes of current systems in just about every facet of life. Millennials and Zoomers... not so much. Much closer to not at all.
When one combines a nearly completely transactional outlook with a lack or recency bias, you have two generations now that don't care how it's being done now nor how it was done in the past. They'll chose based on what aligns with their... whatever...interest, moral framework, principles, ethics, economics or simple expedient want.
Thus "people" as you put it would be boomers and early Gen X and you'd be correct.
However, there are more Millennials and Zoomers of voting age than Boomers now and corporations understand the power that these younger generations wield.
Neither you or I could write a letter to the editor and get the CEO of a Fortune 500 company fired or completely change their business model, logistical framework or their entire supply chain.
But in 2020, a 14 year old can with a single tweet force a global corporation worth hundreds of billions of dollars to engage in truly massive change that even governments of a decade ago couldn't have dreamed.
The social media landscape has young people acting like a flock, independently but with an overall coherent governing basis for action.
All that to say that the changes that sports are making now aren't for you...or me.
They are to ensure that they survive and grow in the changing economy.
Rest assured that they are set to make much MUCH more money in the coming days than they ever made from us, but it'll look different and it'll drive many of us insane.
Just know that it's coming.
The example is that in the near future, the NFL is gonna embrace a much better monetization model and the cap is gonna JUMP when they do.
The old way of doing things is going away and in 20 years, it'll make the transition from 1980 to 2000 seem glacial in comparison and the transition from 2000 to 2020 seem like slow motion.
Buckle up friends... it's gonna be a real ride.