I don't have NFL rewind. So I can only see the highlights on NFL.com. I don't know if the issue is execution, or coaching, or scheme, or a combination. I don't have enough information to make an informed opinion. I only have the highlights, and a few thoughts.
--Can we look at two plays from the game and know if execution is the issue? Two plays?
--Can we argue that the Rams have more talent this year than last year?
--Can we argue that the Rams defense is not able to execute? What were they doing in pre-season to prepare their personnel to execute this defense we're seeing?
--Can we argue that our offense is predictable and easily defended?
--Can we argue that the Cowboys seemed to know exactly what we were going to do on both offense and defense? Again, I don't have rewind, so I was only able to replay the lowlights, but on the touchdown to Harris, look at the defense the Rams play -- Finnegan comes on a corner blitz (one of the sorriest corner blitzes in recent memory, more like a corner blintz, hahahahaha yes I made a joke mofer's) and there are two guys waiting for him, Long chips the TE to Laurinaitis, and then pulls over the top and gets stonewalled (Laurinaitis is toast on this play), and Harris is released to TJ (motherf'ing McDonald), who almost makes the play on the ball, but not quite, and the Rams are further buried. The Rams, who have been giving a cushion all day, have their safety up taking the slot, and they get burned. The Cowboys looked like they knew it was going to come off that way. And it played out like that all f*cking game.
--Side note: TJ McDonald is my one positive from this game. The kid has heart, can fly around and hit a ton, he cares, and he's got skills.
--Can it be argued that the Rams defense has gone from aggressive to reactionary? And that they are struggling to learn? And that they're not good at what they're being asked to do?
--Can we say that Bradford, who has demonstrated competence in hurry up, and who can make any throw known to man, is being utilized correctly when the OL mysteriously falls apart and he's just back there taking the blows?
--Can we argue that the issues that culimated in this debacle against the Cowboys were building for three games? Or six if we go back to the pre-season? Can we say that adjustments were made to start games more agressively?
The screen is now jumping around on me, and I can no longer see what I'm typing. I think, given the questions posed above, and given the small sample size of your argument, that we can safely look at coaching staff for some answers. Damn this prancing screen damn it to hell