Facebook pulls out of talks to stream Thursday night and Sunday morning NFL games/Twitter steps in
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#TomBrady completes a 15yd pass over the middle to Rob Gronkowski
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from the comments on PFT :
mikermiker says: Apr 5, 2016 7:24 AM
Do you guys think Tom Brady will be watching it on his phone?
bobc74 says: Apr 5, 2016 8:48 AM
Does this mean Bob Costas’ half-time rants will be limited to 140 characters?
largent80 says: Apr 5, 2016 9:10 AM
Too bad Facebook didn’t win it. I would like to have seen the Cleveland Browns with a status update that uses the sad face.
gromit45 says: Apr 5, 2016 9:24 AM
So we’ll get 5 seconds at a time on its Vine service?
mikermiker says: Apr 5, 2016 7:24 AM
Do you guys think Tom Brady will be watching it on his phone?
bobc74 says: Apr 5, 2016 8:48 AM
Does this mean Bob Costas’ half-time rants will be limited to 140 characters?
largent80 says: Apr 5, 2016 9:10 AM
Too bad Facebook didn’t win it. I would like to have seen the Cleveland Browns with a status update that uses the sad face.
gromit45 says: Apr 5, 2016 9:24 AM
So we’ll get 5 seconds at a time on its Vine service?
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http://mmqb.si.com/mmqb/2016/04/05/nfl-twitter-broadcast-live-stream-thursday-games-online
Direct Message: NFL Eyes Future With Twitter Deal
The league clearly is targeting second-screen users and cord-cutters with new Thursday Night Football partnership with popular social media site. Plus reader questions on Greg Hardy, roster expansion and Dr. Z
By Peter King
"Hey Roger, give us back our draft picks or I'll tell everyone you were in on the cheating."
Matthew J. Lee/The Boston Globe via Getty Images
The news that the NFL is partnering with Twitter to live-stream 10 Thursday night games this season is important to the league for two reasons: 1) It’s part of a continuing effort by the league to reel in young viewers who do not have cable or satellite TV; 2) And it’s a way to increase the interest of fans who like to use social media while watching games; now those viewers will only need one screen—say, a laptop or a smart phone—to both watch the games and interact on Twitter.
It’s important to you for one reason: If you like Twitter, you’ll be able to watch a game and use Twitter to interact with informed people (and maybe some idiots too) on the same screen.
“The change of demographics with young people in this country was a big factor driving this decision,” Brian Rolapp, the NFL’s executive vice president of media, told me Tuesday after the partnership with Twitter for the 2016 season was announced. “How young people consume content—often times digitally, on their terms—is becoming really important.” He was referring to the so-called “cord-cutters,” those people who choose not to pay for cable but rather experience TV in other ways, like via Apple TV or Roku.
It’s not only young people the NFL targeted with this move. It’s the way middle-aged and older fans consume the game too. Rolapp said seven of 10 fans who watch NFL games on television use another screen—laptop or tablet or smart phone—at some point while watching. This was the most interesting thing I thought Rolapp said: If you’ve got a laptop open and want to stream the game, you’ll have the option of watching the game on the full screen, the way the NFL did last fall on the Jacksonville-Buffalo Yahoo Sports streaming experiment, or as part of a dual screen—watching the game on part of it, and using Twitter on the other part of the screen.
Rolapp said the NFL didn’t take the highest bid from social-media companies that wanted to be the NFL’s 2016 live-streaming partner. “What was more important than the highest economic bid to us,” Rolapp said, “was the fan experience. So many of our fans use Twitter during games, and that was one of the things that was important to us.”
Also Tuesday, Twitter CFO Anthony Noto told me consumers using a smart phone to watch the game on the smaller screen will have the option to click and open a stream of Tweets from commentators, other media people, or their own friends to follow the game.
These 10 Thursday games also will be able to be consumed on network TV (five are NBC-based games, five CBS), and on NFL Network, and now on Twitter. The NFL is calling the 10 games “tri-casts.” Rolapp said it’s undetermined whether the two major networks will be allowed to stream the games on their own websites. If that happens, it would be an unprecedented fourth way to watch. Whatever, it’s a new experience, the NFL’s attempt to stay attuned to the way people watch football games today.
“We have 37 percent of our users who describe themselves as sports enthusiasts,” Noto said. “This agreement is a natural extension of that. The NFL will be able to reach a bigger audience, a global audience, a mobile audience, with us.”
Direct Message: NFL Eyes Future With Twitter Deal
The league clearly is targeting second-screen users and cord-cutters with new Thursday Night Football partnership with popular social media site. Plus reader questions on Greg Hardy, roster expansion and Dr. Z
By Peter King
"Hey Roger, give us back our draft picks or I'll tell everyone you were in on the cheating."
Matthew J. Lee/The Boston Globe via Getty Images
The news that the NFL is partnering with Twitter to live-stream 10 Thursday night games this season is important to the league for two reasons: 1) It’s part of a continuing effort by the league to reel in young viewers who do not have cable or satellite TV; 2) And it’s a way to increase the interest of fans who like to use social media while watching games; now those viewers will only need one screen—say, a laptop or a smart phone—to both watch the games and interact on Twitter.
It’s important to you for one reason: If you like Twitter, you’ll be able to watch a game and use Twitter to interact with informed people (and maybe some idiots too) on the same screen.
“The change of demographics with young people in this country was a big factor driving this decision,” Brian Rolapp, the NFL’s executive vice president of media, told me Tuesday after the partnership with Twitter for the 2016 season was announced. “How young people consume content—often times digitally, on their terms—is becoming really important.” He was referring to the so-called “cord-cutters,” those people who choose not to pay for cable but rather experience TV in other ways, like via Apple TV or Roku.
It’s not only young people the NFL targeted with this move. It’s the way middle-aged and older fans consume the game too. Rolapp said seven of 10 fans who watch NFL games on television use another screen—laptop or tablet or smart phone—at some point while watching. This was the most interesting thing I thought Rolapp said: If you’ve got a laptop open and want to stream the game, you’ll have the option of watching the game on the full screen, the way the NFL did last fall on the Jacksonville-Buffalo Yahoo Sports streaming experiment, or as part of a dual screen—watching the game on part of it, and using Twitter on the other part of the screen.
Rolapp said the NFL didn’t take the highest bid from social-media companies that wanted to be the NFL’s 2016 live-streaming partner. “What was more important than the highest economic bid to us,” Rolapp said, “was the fan experience. So many of our fans use Twitter during games, and that was one of the things that was important to us.”
Also Tuesday, Twitter CFO Anthony Noto told me consumers using a smart phone to watch the game on the smaller screen will have the option to click and open a stream of Tweets from commentators, other media people, or their own friends to follow the game.
These 10 Thursday games also will be able to be consumed on network TV (five are NBC-based games, five CBS), and on NFL Network, and now on Twitter. The NFL is calling the 10 games “tri-casts.” Rolapp said it’s undetermined whether the two major networks will be allowed to stream the games on their own websites. If that happens, it would be an unprecedented fourth way to watch. Whatever, it’s a new experience, the NFL’s attempt to stay attuned to the way people watch football games today.
“We have 37 percent of our users who describe themselves as sports enthusiasts,” Noto said. “This agreement is a natural extension of that. The NFL will be able to reach a bigger audience, a global audience, a mobile audience, with us.”
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http://mmqb.si.com/mmqb/2016/04/05/nfl-twitter-broadcast-live-stream-thursday-games-online
Direct Message: NFL Eyes Future With Twitter Deal
The league clearly is targeting second-screen users and cord-cutters with new Thursday Night Football partnership with popular social media site. Plus reader questions on Greg Hardy, roster expansion and Dr. Z
By Peter King
"Hey Roger, give us back our draft picks or I'll tell everyone you were in on the cheating."
Matthew J. Lee/The Boston Globe via Getty Images
The news that the NFL is partnering with Twitter to live-stream 10 Thursday night games this season is important to the league for two reasons: 1) It’s part of a continuing effort by the league to reel in young viewers who do not have cable or satellite TV; 2) And it’s a way to increase the interest of fans who like to use social media while watching games; now those viewers will only need one screen—say, a laptop or a smart phone—to both watch the games and interact on Twitter.
It’s important to you for one reason: If you like Twitter, you’ll be able to watch a game and use Twitter to interact with informed people (and maybe some idiots too) on the same screen.
“The change of demographics with young people in this country was a big factor driving this decision,” Brian Rolapp, the NFL’s executive vice president of media, told me Tuesday after the partnership with Twitter for the 2016 season was announced. “How young people consume content—often times digitally, on their terms—is becoming really important.” He was referring to the so-called “cord-cutters,” those people who choose not to pay for cable but rather experience TV in other ways, like via Apple TV or Roku.
It’s not only young people the NFL targeted with this move. It’s the way middle-aged and older fans consume the game too. Rolapp said seven of 10 fans who watch NFL games on television use another screen—laptop or tablet or smart phone—at some point while watching. This was the most interesting thing I thought Rolapp said: If you’ve got a laptop open and want to stream the game, you’ll have the option of watching the game on the full screen, the way the NFL did last fall on the Jacksonville-Buffalo Yahoo Sports streaming experiment, or as part of a dual screen—watching the game on part of it, and using Twitter on the other part of the screen.
Rolapp said the NFL didn’t take the highest bid from social-media companies that wanted to be the NFL’s 2016 live-streaming partner. “What was more important than the highest economic bid to us,” Rolapp said, “was the fan experience. So many of our fans use Twitter during games, and that was one of the things that was important to us.”
Also Tuesday, Twitter CFO Anthony Noto told me consumers using a smart phone to watch the game on the smaller screen will have the option to click and open a stream of Tweets from commentators, other media people, or their own friends to follow the game.
These 10 Thursday games also will be able to be consumed on network TV (five are NBC-based games, five CBS), and on NFL Network, and now on Twitter. The NFL is calling the 10 games “tri-casts.” Rolapp said it’s undetermined whether the two major networks will be allowed to stream the games on their own websites. If that happens, it would be an unprecedented fourth way to watch. Whatever, it’s a new experience, the NFL’s attempt to stay attuned to the way people watch football games today.
“We have 37 percent of our users who describe themselves as sports enthusiasts,” Noto said. “This agreement is a natural extension of that. The NFL will be able to reach a bigger audience, a global audience, a mobile audience, with us.”
For sure a big part of this, maybe the lion's share of it, is younger fans who are in growing numbers following other sports, especially soccer.
Stadium attendance in the coming years is going to decline some, and I think a lot of NFL people would privately agree. The games cost too much for a lot of people to attend and frankly watching on a big ass HD screen at home is also a great experience. Not better, but really not worse either. With blackouts lifted attendance didn't really change but with more ways to get the game in HD and rising costs fans will start staying in house. And the blackout lift has only been one year.
I'm right there with ya @Yamahopper greed will end up hurting them. It won't kill them but they will have to rethink how they do what they do.
IMO it'll be PPV one game at a time that'll be the error they have to correct because they will lose @Mackeyser and a shitload of other fans.