Dak is a good QB but hardly elite. IMO even $30M is overpaying him. Cousins makes about $30M and I think he's a better QB. At this point, Dak is not elite but he is a very good QB so I put him in that second tier. $30M at this stage to a QB who has proven nothing is a very generous offer. Dak is stupid to reject it offhand. Get some incentives built into it and go from there.
Personally, I think all players should get a positional base pay. Then get an incentive bonus at year end depending upon how they performed that season. That way all players get paid by their performance in the form of incentive bonuses.
If Dak wants elite money he needs to play elite football.
Dak was the 17th rated QB in the NFL. Yet he wants to be paid more than the guys who have outperformed him? 17th out of 32 starting QB's isn't anything to crow about. Compared to Goff who was ranked 10th overall in the NFL. Goff's value then would put him in the low $30M / yr range.
If Jerry caves then the Cowboys will be in real trouble when others want to be overpaid not to mention the Rams with a much better QB who is elite.
Dak's estimated value is $29M/yr which IMO is generous but is based upon other contracts. So the Cowboy's offer is very fair. Goff's estimated value at this time is about $30.6 M so assuming he has another stellar year, $32-$33M / yr would seem to be in line next year. This is why in another thread I posted that they will have the money to pay Goff when Whitworth retires net year and if they don't extend Peters. That and Goff's current cap hit would give them $33M per year to extend Goff. It's why I'm sure they have pointed that out to both Goff and Fowler (assuming Talib is also gone) the Rams will have the cap to extend both.