Why is TV viewership for NFL games down?

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My personal opinion is that Goodell is turning the NFL into the No-Fun-League through constant tweaking of the rules and ridiculous fines for celebrating and wearing the wrong socks, etc. It's become a huge, billion dollar business and along with that has come the control-freaks who drain all the joy out of it in favor of the almighty dollar.

Then there's this prediction by Mark Cuban:

"I think the NFL is 10 years away from an implosion," Cuban said Sunday evening when his pregame conversation with reporters, which covered a broad range of topics, swayed toward football. "I'm just telling you: Pigs get fat, hogs get slaughtered. And they're getting hoggy.

"Just watch. Pigs get fat, hogs get slaughtered. When you try to take it too far, people turn the other way. I'm just telling you, when you've got a good thing and you get greedy, it always, always, always, always, always turns on you. That's rule No. 1 of business."


http://www.espn.com/dallas/nba/stor...cuban-says-greedy-nfl-10-years-away-implosion
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http://profootballtalk.nbcsports.com/2016/09/29/why-is-tv-viewership-down/

Why is TV viewership down?
Posted by Mike Florio on September 29, 2016

Fewer people are watching the NFL on TV, and no one really knows why.

The NFL Players Association admits that the trend is an obvious concern. The league has kept quiet, likely fearful that talking about the situation would lend credence to the dynamic, possibly causing other fans who are still watching the games to say, “Maybe I should stop, too.”

The decline has become a mystery, for the media and surely for the NFL. The league’s failure to discipline more aggressively players who have engaged in off-field misconduct possibly has turned off some fans. A perception that the league reacts too heavy-handedly in other matters (like #DeflateGate and the Saints bounty scandal) could cause others to think the NFL hopes to steer certain teams toward success and to make it harder for others to succeed.

These two dynamics have contributed to an intense sense of disdain by plenty of fans for Commissioner Roger Goodell. It’s odd, however, to think that fans are choosing not to watch the NFL on TV because they don’t care for the man whose name appears on the football. (That said, it’s likely no accident that Goodell largely stays out of view.)

The disconnect between the images televised across the country in high definition and the things seen by the naked eye in real time by seven officials interspersed with young, strong, large, fast men in armor remains a far bigger problem than the league office ever would admit. The NFL seems to have a general reluctance to fully embrace technology in order to get the calls right.

At some point, however, the league must take more seriously the impact of fan frustrations arising from the sense that what everyone else sees is missed by the small group of people whose vantage point is the most important.

The ongoing desire to expand the NFL’s reach to other countries likely alienates some fans as well, given the potential belief that the league is taking the domestic audience for granted as it tries to spread the pro football virus around the globe. The mere mention of, for example, an international franchise or a Super Bowl played beyond borders of the U.S. sparks a strong negative reaction from plenty of fans.

Meanwhile, viewing habits have changed, dramatically. The younger generation no longer congregates around a large box; they carry small ones everywhere they go, constantly staring at them like zombies peering in to a sardine can full of brains.

Many members of Generation Z don’t feel compelled to take the time to witness the flow of a game, the shifts in momentum, the nuances that set the stage for game-changing moments in the fourth quarter. They just want the highlights and the stats, so that they can see how their favorite team and, perhaps more importantly, their fantasy team performed.

Speaking of fantasy football, consider the perspective of kids who were born after the rise of what once was a collateral consideration to traditional rooting interests. With the pieces of a fantasy team spread over various NFL franchises, plenty of fans may not have the same zeal about one specific team, with the us-against-the-world mindset inherent to pre-fantasy fans fully undermined by the reality that, for example, an ardent Panthers fan may have Saints quarterback Drew Brees on his fantasy team.

Some would say the election is a factor, but if anything the political consternation should be causing people to more fervently embrace their diversions. Apart from the conflicts between prime-time games and two of the presidential debates, fans should be regarding NFL games as an escape from the political nonsense.

The quality of the early-season matchups could be an issue, due in large part to a lesser number of star players on great teams. Peyton Manning has retired, Tom Brady is suspended (his team nevertheless had two of its first three games televised nationally), and some of the best quarterbacks remain largely unknown and/or unaccomplished.

The concussion crisis, and the reality that football has become the pin cushion for criticism even though plenty of sports and other activities entail a risk of head injuries, likely has caused some fans to feel guilty about watching or enjoying football. In turn, the league’s efforts to make the game safer probably has influenced others who want big hits and who don’t care about the physical consequences to lose interest.

Some are suggesting that the anthem protests are causing fans to boycott the NFL, but it’s hard to see a connection between the objections to the behavior of a small group of players and the decision of significant numbers of fans to deprive themselves of something they enjoy. The NFL has made its position on the anthem clear, and the vast majority of players continue to stand at attention.

Even with the decline, nothing brings a live audience together like the NFL (except for The Walking Dead). But it’s clear the NFL has reason to worry, and that it has work to do. A more aggressive and creating marketing push could be needed, along with a willingness to consider significant changes to the rules and the officiating procedures.

Whatever the reasons, and there surely are many, the NFL has billions of reasons to figure them out — and to begin the process of addressing the problem. Publicly ignoring the issue is fine. If they’re privately paying no attention to it, the league will be in or a rude awakening when the time comes to negotiate the next set of TV deals.
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Because my wife won’t let me watch football ALL DAY on Sundays.
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The rules that keep going against the physicality of the sport, particularly when it comes to quarterbacks.
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Over-saturation, poor reffing, bad match-ups, politics.
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Lets see, poor officiating, an obscene number of commercials, arbitrary and capricious discipline (or no discipline in some cases), the pure greed of the league and its owners, the mixed messages on player safety, etc.
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Its simple. There used to be Sunday Games, and Monday night. Now we have Sunday Games, Sunday Night, Monday Night, and now Thursday Night Games. Over exposure.
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no credibility in this league. water it down and promote favorites so the storylines jive with the marketing.
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Flow of the game? What flow.

Tons of flags. Challenge review process that requires up to 5 minutes. Lots of commercials.

Quality of product is down too. Especially in September, due to limited practice in pads. September is really sloppy and often bad football.

How many teams are even legitimate contenders? X
How many teams are really awful? Y

Y is far greater than X.

How many good games are there this week?
KC – Pittsburgh
Minnesota – NY Giants
Seattle – NY Jets

I count three good games.
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NFL needs to open Sunday Ticket to more than just DirecTV…I’d love that, just to be able to tell DTV to stick it.
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Here’s why it’s down: 1) Commercials every 4-5 minutes. 2)No one can tell what a catch is anymore 3)Waaay to many penalties, many of which are questionable or touchy( i.e. On the QB’s ). 4) There is no flow to the games anymore because of this.
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The greed for profit has officially overexpanded the game and if it weren’t for gambling and fantasy football, the viewership would be 35% less (or more).
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NFL Network and ESPN have become greedy over-dramatic news mongers that occasionally play some football games. The NFL is constantly in the news, across all outlets, all year long. Usually for bad reasons. Maybe people are just getting tired of it. I certainly am even as a lifelong NFL fan.

Plus, we are transitioning to the generation of cable cutters. Some people can’t even watch their local teams because of TV deals signed with certain providers. I can completely understand the lack of interest.
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All TV viewership is down. Olympics was down 20%, but even scripted shows have declines in viewership. There are more media choices than ever before, and media usage has become on-the-go, rather than stationary in front of a box.
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Well written, Mr Florio. Is traffic to this site down? Is there a correlation to NFL viewership? Is that information you would share with the public?
 

Psycho_X

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A little of everything really. But ultimately Mark Cuban is right, it comes down to the greed of the NFL.

It also doesn't help that broadcast tv is quickly becoming antiquated with streaming, often for free, becoming much more popular the last five years. I'm assuming viewership numbers do not account for all of the people streaming games into their homes for free these days. When tv contracts are up there will be a huge shift away from that sort of thing to the NFL offering their own streaming channels on their own. There will still be tv contracts but it won't be remotely as big as the last one was.
 

LesBaker

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Fewer people are watching the NFL on TV, and no one really knows why.

That's a really stupid thing for Florio to say, but it shouldn't surprise anyone that he can't deduce this.

People are streaming by the zillions.

The quality of the game/officiating is too often sloppy.

We have too many games on TV. One of the responses in there was this

Its simple. There used to be Sunday Games, and Monday night. Now we have Sunday Games, Sunday Night, Monday Night, and now Thursday Night Games. Over exposure.

Seeing games used to be special, now it's "whatever it's on more than anything but Seinfeld reruns."

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> an afterthought here<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<

Also kids are gravitating towards soccer, and that's going to hurt more and more as the years go by. I've been saying for a couple of years that within the next 10 years the USA is going to be the world power in soccer. Why? Because we have millions of highly athletic children that aren't big enough to play football or hockey or basketball because it's become a freaks sport.

The two best soccer players in the world are smaller than me by the way!!!

Normal and smaller kids that are great athletes are going to begin playing in even larger numbers than before and I predict that some larger schools will have 2 teams in an attempt to accommodate all the kids that want to play soccer.

That will hurt the NFL big time too.

There are a few converging drivers that are going to hurt, greed, kids playing soccer, easy to stream for free.

They better have some people working on solutions.
 

Corbin

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Yep. I'm in this group.
Me to... Been doing this for years now. I would buy direct tv but I don't want to be dictated to that I 'have to' that service to any game besides a Cowboy or national televised night game. All the bs commercials that come with it to... Streaming it blanks all the commercials which is nice. And sometimes they are good to watch but mostly just bs.
 

yrba1

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A lot of variables to look into as to why the NFL is declining. The main part of it is the NFL's refusal to adapt to evolving preferences of customers; mainly with internet streaming and mobile devices. The fact that these services are being charged at an obscene price is going to reduce demand. NFL ought to make Sunday Ticket have a one team deal for out of market fans; it may reduce their profit margins but it offers long-term sustainability. Too much reliance on short-term profits often leads to steep declines in the well-being of businesses.

The quality of the game also declined, more screen time for officials are throwing off many fans. As much as the refs piss me off on this, I'm pinning this on the owners and commissioner. Making the rulebook as convoluted as the IRS tax code is going to make them more susceptible to this.
 

Fatbot

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I'm a relic outside of the NFL's desired demographic so I realize my own personal reason will differ from the majority reasons, but for me it's the product itself has deteriorated. The game of football that's being played on the field has simply gotten more and more boring. It's virtually all watered down 2-yard passes because coaches are too big of pussies to risk a turnover, and monotonous zone blocking schemes that take the beauty out of running games. 95% of teams are just one blurry copy of each other running the exact same plays with pretty much the same nondescript talent and no special identity.

I mean, I grew up excited Sunday morning knowing even if my team wasn't on, I'd still see legends like Dickerson, Dorsett, Payton, Barry Sanders ... and even the "lesser" talent was still guys & o-lines worth watching like Riggins or Little Joe Morris, etc... Sorry but a matchup of Shane Vereen v. CJ Anderson v. Justin Forsett v. [insert other mediocre ex-Cal third string RB here] isn't exactly must-see TV for me... The QB talent might be even worse, but as a Rams fan I'm conditioned to accept a very low bar there, of course.

Even the college "basketball on grass" garbage is often more entertaining than what the NFL usually puts out there now. I still watch more than I should, but unless I'm streaming Rams, the NFL's not the life-or-death watching like it used to be for me.
 

Elmgrovegnome

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Oversaturation. The NFL got greedy and wanted to occupy Thursday and Sunday night's as well as Monday Night. Now Monday Night Football is not as big of a deal as it was. Now, no prime time games are a big deal because they are common. It just isn't special anymore.

I am starting to feel like there is too much football. It's like this, if you love steak and eat it every night, it suddenly is not something to get excited about. Ho hum.

I used to watch each night game and two Sunday games. I am down to one a week, and maybe a quarter of each night game, maybe. Then NFL Network floods us with more football. I think a little less access would be better. Go back to one night game a week, then we are starved for football by Sunday.
 

A55VA6

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Most people either watch redzone or "illegaly" stream their teams games because they don't want to pay a few hundred bucks.
 

Ramhusker

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And then there is the Kaepernick factor this year. Don't think that hasn't hurt viewership. There's an active protest with that going on right now.
 

RaminExile

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Red zone, streaming, too many penalties, over-wussification of rules regarding anything that seems violent or hard hitting, too many damn TV timeouts and commercials and too many games - Thursday, Friday night, Saturday, Sunday, Sunday, Sunday, Monday Night including CFB etc - thats too much football.

What did I miss? Its really a result of ALL those things though. Goodell is an idiot and it needs looking at.
 

kurtfaulk

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i really think it's because of fantasy football and the redzone channel. fantasy football brought in alot of people that probably woudn't have been fans and that increased the audience the last decade but they aren't real fans and all they care about is their fantasy team. so when the redzone channel was introduced of course all these people were gonna watch was that channel. has anybody watched this channel? what a weird viewing experience. can't get a feel for the game, can't get any joy from a game. horrible.

.
 

Prime Time

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People are streaming by the zillions.

The NFL should take a warning from the music industry. Label executives got greedy and overcharged for albums and CD's with only one or two good songs and screwed the artists out of their money(what goes around, comes around). Then the radio industry became computerized and mostly now only play the same crap over and over again on a loop, then along came the internet along with illegal downloading and streaming. The perfect storm. Now the music industry is in the tank.

If the NFL refuses to adapt to its customers needs and wants(as @yrba1 so astutely put it)...

A lot of variables to look into as to why the NFL is declining. The main part of it is the NFL's refusal to adapt to evolving preferences of customers; mainly with internet streaming and mobile devices.

...then the NFL will eventually suffer the same fate.
 

ChrisW

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Me to... Been doing this for years now. I would buy direct tv but I don't want to be dictated to that I 'have to' that service to any game besides a Cowboy or national televised night game. All the bs commercials that come with it to... Streaming it blanks all the commercials which is nice. And sometimes they are good to watch but mostly just bs.

I just won't give any money to this shit whole of a league. I'm in it to watch the players, not pay Goodell's ~60M salary.
 

Ballhawk

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They pretty much nailed it in the comments but teams moving at the drop of a hat doesn't help either. Why invest financially and emotionally in a team if the owner is just going to leave for "greener grass" when ever they feel like it?
 

Ballhawk

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Oh, one other thing, the scheduling sucks!
 

Q729

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Everyone finally got wise to the WWE-like scripts that the Goodell regime has brought to the game (or he milked it too many times that the majority finally noticed!)
 

yrba1

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And then there is the Kaepernick factor this year. Don't think that hasn't hurt viewership. There's an active protest with that going on right now.

A lot of political factors too. I'd say the way they handled the concussion issue decades ago is starting to backlash on them. Certainly hope so too, they would've been better off investing in research on at least finding sophisticated treatment for this.

...then the NFL will eventually suffer the same fate.

There's a part of me that doesn't mind seeing that happen. It's too bad the owners would simply walk away with billions in their pockets if ever the NFL met it's demise. That's how the corporate world works.
 

TheBunk

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A prime example of the issue is this 3 hour pregame show for a freaking regular season game for the Bengals and Dolphins. The whole aspect of NFL football being an event has been diluted because of self important tediousness like this.