In 1972 Arrowhead stadium opened as a showpiece for the NFL. This was before the concept of PSL's existed, but not before the concept of stick it to the common fan when it came to seat location. My parents for years had field level seats on about the 40 yd line about 20 rows up at old Municipal Stadium in Kansas City. When it came time to pick the seats, the best they could get was corner seats in the upper deck about 15 rows up. That happened to a large number of the Chiefs season ticket holders. The Chiefs were 3 seasons removed from Superbowl IV and had just lost the longest game ever at the time to the Dolphins on Christmas Day 1971. The Dolphins opened the 1972 season at Arrowhead and it was quite an extravaganza, the Dolphins beat the Chiefs that day and went on to their perfect season. The Chiefs entered a long period of decline as many of their stars from the Super Bowl teams aged. Soon the team was not very good and within a few season the stadium was half full. I'm seeing a lot of parallels to the 49er's, new stadium, aging veteran stars, fans priced out of their seats by PSL's, and a coach who was wearing out his welcome. There are a lot of lessons to glean from reading these articles and looking at how today's NFL operates. WHEN, the Rams build their new stadium in STL, my fervent hope is they don't make the same mistakes and incorporate every means possible to give the Rams a true home field advantage.