It's time for Tavon Austin to live up to the hype/Banks

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RamBill

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In reloaded Rams offense, it's time for Tavon Austin to live up to the hype
By Don Banks

http://www.si.com/nfl/2015/08/05/tavon-austin-rams-training-camp-jeff-fisher-nick-foles

EARTH CITY, Mo. — If Nick Foles really is the answer at quarterback for the Rams this season, then the questions about Tavon Austin’s production might finally cease. See how that works? Shore up the Rams’ long-standing issues at the game’s most critical position, and the ripple effect promises to lead in a lot of different positive directions.

That’s the plan at least in St. Louis, where arguably no one stands to benefit more from Foles's arrival than Austin, the undersized receiver-return specialist whose play has yet to live up to the lofty expectations that came with the Rams trading up to select him eighth overall in the 2013 draft, making him the first receiver taken.

Austin hears the steady background noise as he enters his pivotal third NFL season. He knows it’s time to show more than flashes of the tantalizing and versatile skill set that made him a top 10 pick. But he also realizes his first two years in the NFL featured four different Rams quarterbacks throwing to him, and 25 of those 32 games were started by the likes of career backups Kellen Clemens (nine), Shaun Hill (eight) and Austin Davis (eight). Sam Bradford, the Rams’ oft-injured franchise passer, played just seven games with Austin, losing most of the past two years to season-ending ACL tears. That most definitely was not the plan.

But enter Foles, the former Eagles starter who was traded to St. Louis in exchange for Bradford, and add in the elevation of Rams quarterbacks coach Frank Cignetti to offensive coordinator in place of the departed Brian Schottenheimer, and there’s hope that a new quarterback and new play-caller will translate to a dramatically new level of playmaking impact by Austin. Sounds like a plausible preseason storyline, but only time will tell if it comes to pass.

“There’s no doubt in my mind that his production level should increase,” fourth-year Rams coach Jeff Fisher says following the first full-pads practice of training camp at the team’s suburban St. Louis complex. “I think one of the key things for us as we move forward is Nick and the fact that he’s 6'5" and can see Tavon and get the ball to him. That was the plan with Sam [Bradford is 6'4"], but it didn’t happen. He didn’t really have Sam throwing him the ball for two years.

“This has nothing to do with Tavon. It’s not a reflection on what he’s done. Tavon has done everything he possibly can. He’s in great shape, and he’s highly talented and a passionate teammate. This has been more about the circumstances of our situation. This potentially could be a breakout year for him. Because he’s got the potential to win outside and inside.”

So the long and short of it in St. Louis seems to be that Foles’ height and vision could be the difference-making element to bring out the best in the 5'8" Austin, in a way that the 6'2" Austin and 6'2" Clemens couldn’t. (Hill is 6'5", but I digress.) Fisher and Rams general manager Les Snead both made the point to me that Foles’s size could prove very beneficial to Austin, and in theory, I get that. But a simple sense of quarterback stability combined with the balancing threat of an improved running game led by Todd Gurley might truly be the key to getting Austin the ball in space, thus unlocking his big-play potential.

It doesn’t hurt that Austin senses the urgency of his situation, after his production dropped noticeably in 2014, with his receptions falling from 40 in '13 to 31 last year and corresponding dips in receiving yardage (418 to 242), touchdown catches (four to zero) and targets (69 to 44). Though he also contributed as both a rusher (36 carries for 224 yards and two scores) and a punt returner (35 for 391 yards, one touchdown and an 11.2 average), Austin has to become far more than a return specialist and gadget-play threat if the Rams are to get enough return on the investment of trading up to No. 8 to land him.

“It can kind of get to you,” Austin said of the bust chatter that surrounds his first two seasons in St. Louis. “But anybody who really knows football, they kind of know what’s going on. I’ve been through four or five quarterbacks in the past two years, and that’s not making excuses. But I’ve had my glimpses, and had my times when I came on. And I had my times when I wasn’t playing too much. For the most part, it’s out of my hands. All I can do is come in and work hard and hope my number is called.”

It’s early in the process, but Cignetti is said to have a better feel than Schottenheimer ever did for how to best utilize Austin’s speed and elusiveness, and will more fully integrate him into the scheme. The new offensive coordinator has also lauded Austin’s focus and commitment this off-season, pointing out how much his strong classroom work has translated to the practice field. In the opening days of camp, at least, Foles and Austin seem to have an emerging connection, with the new quarterback looking early and often for him, especially when he lines up in the slot.

“I’ve been making some good plays out here and that started in OTAs,” Austin says. “I basically stayed here the whole off-season and didn’t really go anywhere. I stayed here and worked out with the trainers, put a couple pounds on me and got a little bigger [he’s listed at 176 pounds]. I think if Nick stays healthy and I stay healthy, we’re going to go from there and make some plays.”

Fisher promises more creativity in how the Rams use Austin, with or without the ball in his hands.

“I think you’ll see more of an attempt to either get the ball to him in space as a runner, as an outside runner, as an underneath receiver, as a deep receiver and also, unfortunately for his case, as a decoy,” he says. “Because people react to him, defenses react, when he’s in the game. People are really concerned about him on offense. Opponents don’t want the ball in his hands. And we do have other options this year. We only have one ball.”
Todd Gurley is just happy to be back in pads and on the field

From St. Louis Rams training camp in Earth City, MO Sports Illustrated's Don Banks talks with running back Todd Gurley about his recovery from an ACL tear and his transition to the NFL.

The off-season theme in St. Louis has been that the Rams, in a bit of a throwback to Fisher teams of old, will largely try to ride a talented defense that returns 11 starters and a Gurley-led running game to success this season, with the firm belief that the former Georgia rusher will be one of the NFL’s next superstars once he’s fully recovered from last November’s ACL surgery. But this is still today’s NFL, and you’ve got to throw the ball to build a lead, in order to put games away with the running game and defense.

“We can’t wait until Gurley comes, because it’ll definitely take a load off of us,” Austin says. “But one thing we know, we can’t run the football all day, because you’ve definitely got to pass it at some point. Short passes or deep passes, it’s not going to be like last year or the year before, when they played nine in the box on us. They can’t do that no more.”

With the Rams largely in survival mode on offense the past two seasons, starting a backup quarterback so often, Austin’s development as a playmaking threat has been anything but a front-burner issue. But his time appears to have arrived, and St. Louis can’t afford the luxury of not getting more production out of the former West Virginia star.

“When you’re playing your backup quarterback, you get into the mode of being less willing to be really creative and you’re just trying to figure out how are we going to win the game?” Snead said. “So all those storms, all the adversity probably limited his production. Is that the whole story? No. I mean, he’s got to do his part.

“But I tell him, ‘Just play.’ He can feel the pressure of, ‘Okay, I should be producing more.’ Sometimes you want him to just relax, because he’s trying to live up to the standards and expectations. So you’ve got to just let him go. He’s hungry to succeed. The guy is like that Kentucky Derby horse. Man, he’s at the gate and ready to go, ready to break. He wants it so bad.”

And the Rams badly need him to be the force they drafted. This NFL season promises to be a unique one in St. Louis, in almost any scenario. Relocation issues aside, if the Rams are to make a move this year in the NFC West standings, it’s time Austin finally provides more answers than questions.
 

Angry Ram

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You mean the hype your media buddies created?

Instead of letting them develop?
 

V3

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It shouldn't take a player that cost a high first round pick AND a 2nd round pick 3+ years to develop. Tired of the excuses with Austin. He was overdrafted.
 

RamzFanz

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I'm hoping the scrimmage Friday gives us a better glimpse of TA and how they will use him.
 

Robocop

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It shouldn't take a player that cost a high first round pick AND a 2nd round pick 3+ years to develop. Tired of the excuses with Austin. He was overdrafted.
I guess you're calling Fisher and Snead complete liars then. just saying..
 

HometownBoy

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It shouldn't take a player that cost a high first round pick AND a 2nd round pick 3+ years to develop. Tired of the excuses with Austin. He was overdrafted.
Never understood this mentality.

I don't think people who use it tend to grasp how many great players they would be overlooking if they ran themselves under this draconian standard. Dwayne Bowe, a guy a lot of us wanted here every year was nothing to sneeze at for his first 3 years, then he exploded in his 4th. Reggie Wayne wasn't anything to look at either. Tim Brown, about to be in the Hall of Fame, was absolute NOTHING for SIX seasons. You're mad about 3, Tim took six to pay dividends.

Not to mention it shows a disregard for his circumstance, he was surrounded by failure. His OC didn't know how to use him outside of making him run down the middle and the occasional end around like he was some run of the mill HB and his starting QB hadn't played for almost two years. Half of our guys didn't play with Bradford for more than 7 games. Everybody is always complaining about how we got the short stick again, but then just acts like it doesn't affect the rest of our players, or shouldn't?

How you judge any young player on our team when they've got noodle arms like Hill, Davis and Clemens throwing at them coupled with Schottenheimer's uninspired playcall is beyond me. It's not like draft position is an indicator of how somebody's progression should be anyways, nor has it ever been at any point in time in the NFL.
 

Rmfnlt

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Ah... the annual ritual of the "this has to be Tavon Austin's year!" article(s).

Except, this year, they are valid IMO.
 

Legatron4

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Never understood this mentality.

I don't think people who use it tend to grasp how many great players they would be overlooking if they ran themselves under this draconian standard. Dwayne Bowe, a guy a lot of us wanted here every year was nothing to sneeze at for his first 3 years, then he exploded in his 4th. Reggie Wayne wasn't anything to look at either. Tim Brown, about to be in the Hall of Fame, was absolute NOTHING for SIX seasons. You're mad about 3, Tim took six to pay dividends.

Not to mention it shows a disregard for his circumstance, he was surrounded by failure. His OC didn't know how to use him outside of making him run down the middle and the occasional end around like he was some run of the mill HB and his starting QB hadn't played for almost two years. Half of our guys didn't play with Bradford for more than 7 games. Everybody is always complaining about how we got the short stick again, but then just acts like it doesn't affect the rest of our players, or shouldn't?

How you judge any young player on our team when they've got noodle arms like Hill, Davis and Clemens throwing at them coupled with Schottenheimer's uninspired playcall is beyond me. It's not like draft position is an indicator of how somebody's progression should be anyways, nor has it ever been at any point in time in the NFL.
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Rmfnlt

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I guess you're calling Fisher and Snead complete liars then. just saying..

No... I think Tavon is doing that.

Hopefully, this really IS the year! (y)
 

Rmfnlt

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Tim Brown, about to be in the Hall of Fame, was absolute NOTHING for SIX seasons. You're mad about 3, Tim took six to pay dividends.

Boy... I dunno.

If it's taking 6 years for your #1 picks to arrive, I'm guessing you're out of a job as GM or HC?
 

jrry32

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The ultimatums mean nothing. We already spent the picks on Austin, he's a Ram. I just hope he can contribute positively to this team and help us win games. I don't care if he was overdrafted. It already happened. The future is what matters.
 

TheDYVKX

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We just saw with Quick it takes time. Let's give Tavon the same amount of time at least before we crucify him.
 

Rmfnlt

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We just saw with Quick it takes time. Let's give Tavon the same amount of time at least before we crucify him.
They only crucify men that perform miracles... ;)

Now, I don't know what I want for Austin :LOL:
 

Angry Ram

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It shouldn't take a player that cost a high first round pick AND a 2nd round pick 3+ years to develop. Tired of the excuses with Austin. He was overdrafted.

Also tired of using the draft as the way to judge a player.

Also tired of the word "excuses."
 

V3

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Never understood this mentality.

I don't think people who use it tend to grasp how many great players they would be overlooking if they ran themselves under this draconian standard. Dwayne Bowe, a guy a lot of us wanted here every year was nothing to sneeze at for his first 3 years, then he exploded in his 4th. Reggie Wayne wasn't anything to look at either. Tim Brown, about to be in the Hall of Fame, was absolute NOTHING for SIX seasons. You're mad about 3, Tim took six to pay dividends.

Not to mention it shows a disregard for his circumstance, he was surrounded by failure. His OC didn't know how to use him outside of making him run down the middle and the occasional end around like he was some run of the mill HB and his starting QB hadn't played for almost two years. Half of our guys didn't play with Bradford for more than 7 games. Everybody is always complaining about how we got the short stick again, but then just acts like it doesn't affect the rest of our players, or shouldn't?

How you judge any young player on our team when they've got noodle arms like Hill, Davis and Clemens throwing at them coupled with Schottenheimer's uninspired playcall is beyond me. It's not like draft position is an indicator of how somebody's progression should be anyways, nor has it ever been at any point in time in the NFL.
I don't think Tim Brown and Austin compare at all. One had all around physical ability and an ability to run routes. Austin can only run fast and quick. His hands are mediocre at best, he has a microscopic catch radius, mediocre vertical, and goes down very easily. How does that compare to a player like Brown? And all I keep hearing from people is how Austin is a playmaker. IMO playmakers are the ones that make the plays work, not the other way around. If it's going to take a genius OC to get the plays to work for him, he's not a playmaker. The only real valid excuse I've seen is the poor QB play. We'll see how that plays out but there's no way Austin was worth what the Rams gave up to get him.
 

V3

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Also tired of using the draft as the way to judge a player.

Also tired of the word "excuses."
Then don't say the draft is important in the future because that's how the best teams are built. If you're going to be spending two top picks on a gimmick player, you aren't going to win the SB and winning the SB is ALL I care about at this point.
 

Big Game

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I understand people talking about the draft and how he should be performing. But my question to you is how many WR's out of that draft have really done much in the league as of right now. The answer is three So i say give Tavon some time.

Drafted Wide Receivers
NAMEPOSSCHOOLROUNDPK(OVR)TEAM
Tavon AustinWRWest Virginia18(8)St. Louis
DeAndre HopkinsWRClemson127(27)Houston
Cordarrelle PattersonWRTennessee129(29)Minnesota
Justin HunterWRTennessee22(34)Tennessee
Robert WoodsWRUSC29(41)Buffalo
Aaron DobsonWRMarshall227(59)New England
Terrance WilliamsWRBaylor312(74)Dallas
Keenan AllenWRCalifornia314(76)San Diego
Marquise GoodwinWRTexas316(78)Buffalo
Markus WheatonWROregon State317(79)Pittsburgh
Stedman BaileyWRWest Virginia330(92)St. Louis
Ace SandersWRSouth Carolina44(101)Jacksonville
Josh BoyceWRTCU45(102)New England
Chris HarperWRKansas State426(123)Seattle
Quinton PattonWRLouisiana Tech431(128)San Francisco
Denard RobinsonWRMichigan52(135)Jacksonville
Kenny StillsWROklahoma511(144)New Orleans
Tavarres KingWRGeorgia528(161)Denver
Corey FullerWRVirginia Tech63(171)Detroit
Ryan SwopeWRTexas A&M66(174)Arizona
Justin BrownWRPenn State618(186)Pittsburgh
Alan BonnerWRJacksonville State627(195)Houston
Cobi HamiltonWRArkansas629(197)Cincinnati
Theo RiddickRBNotre Dame631(199)Detroit
Brice ButlerWRSan Diego State73(209)Oakland
Charles JohnsonWRGrand Valley State710(216)Green Bay
Kevin DorseyWRMaryland718(224)Green Bay
Marquess WilsonWRWashington State730(236)Chicago
Aaron MelletteWRElon732(238)Baltimore
Wide Receivers
 

Rainram

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I'm curious what most people's expectations are of him?
Do you think he should be a top flight #1 WR? (Because of where he was drafted?)
A role player?
What numbers do you expect from him?

A quick look at some numbers...

The 2014 Rams had the 2nd highest completion percentage and were 6th in total number of completions...with 368 for the year or 23/game. Teams on average complete about 20-23 passes per game.

Our RBs will pull in about 5-6/gm
Another 5-6/gm for Cook, Kendricks and Harkey.
So you've got about 10-11 catches for Britt, Quick, Bailey, Austin, and whatever #5 WR we put out there.

If anybody expects him to be an 80+/1000+ kinda guy...I think you're dreaming. That's 5-6 catches per game for him alone...when he's been averaging 2 per game...and that was with Quick gone last year. And if he does manage to pull in that many catches, then Britt, Quick and Bailey are sharing 5 balls??

The numbers don't add up. Somebody will have to step up to be a major contributor, and as much they try to 'find' ways to include him, or 'scheme' for him...that all tells me that he has a limited role in this offense.

My take on Tavon Austin
- First of all...I love him. I'm a fan. He can score any time he has the ball and the other team knows that and it's scary.
- He was overdrafted. Simply because I don't think he can be employed in *every* circumstance. For my money a Top 10 WR ought to be a Dez, Calvin, Fitz, Andre (in his prime) type. It's not Tavon's fault that he was drafted where he was though. And quite frankly, that's all in the past. So I don't much care.
- I think a reasonable expectation would be 3 catches/game...another 1-2 on the ground. so 4-5 touches/game. 600-700 yards in the air and another 300 or so on the ground for the year.
- He's a contributor in this offense. A piece of the puzzle.

I would add one final note. As long as our offense scores points, I don't care much how it plays out. The Packers, Broncos, Cowboys, Colts, Pats, Eagles, Steelers...those are top offenses. They do it all different ways. If the coaches call a good game and players execute, we put points on the board. That's all that matters.