I'm not a fan of bringing Elway or Manning in. That's up there with Florio's other idea of how the Rams could lure Pete Carroll or Jim Harbaugh. Forget it.
It's to this organization's everlasting disgrace that we never followed through on what we promised Jack Youngblood and gave him a prominent front office role. He had the necessary experience in the old WLAF and Arena league. And we're finally rid of John Shaw.
This franchise has an identity problem and trust issues with their fan base. Even if the ship has sailed with Jack, why not look to their own alumni, bring in someone(NOT Eric Dickerson) who has a history with the Rams to be proud of and is looking for that kind of role. It would show an appreciation and respect for the past and a sign we're looking to return to a tradition of winning.