The first time I was aware of football I was probably about 6. All I saw at that time was a bunch of guys piling on each other; didn't interest me at all. But when I was 11, Dallas played the whiners in the NFC Championship game and I instinctively knew that I must root for Dallas. That was Jan '71. 2 weeks later, I watched my first full football game, SB5 between the Cowboys and the Colts. Sadly, I experienced my first heartbreak as the Cowboys blew a lead and lost on a last minute FG. Side note: being a preacher's kid, we always attended church but I was sick that day, a very rare occurrence. Fateful, one might say, considering the coming heartbreak from Rams' playoff losses to Dallas and Minnesota.
My older brother was a Ram fan before me, so it's his fault. But I remember the play that turned me into a Ram fan. Listening to the radio and Dick Enberg, he described a circus catch by TE Billy Truax. I never saw the play, but it still echoes from the past.
Just like all those playoff frustrations. In '73, the 12-2 Rams had the best record in the NFC, but the playoff schedule did not include home field advantage that year and the Rams played their first round game in Dallas, where they lost. Imagine the '99 Rams forced to play in Minnesota, again.