What stands out to me is just how incomplete this article really is. The author doesn't bother to take the time to really understand what those numbers actually mean. He wants to try to exaggerate the importance of the STAT and ranking as the whole basis of his article.
Two things jump out at me with this. First, he claims that "with or without Bradford" they struggled to move the ball through the air. What he fails to recognize, is that Bradford was on a pace to throw for 3900+ yards (249 YPG). Assuming they would have attained that number, they would have ranked 14th.
The other thing he glosses over, is who the teams are who finished near or below the Rams ranking.
24th (tie) - Kansas City Chiefs (11 - 5) 3340 yards passing 26.9 PPG (6th)
24th (tie) - Oakland Raiders 3340 " "
26th - Seattle Seahawks (13 -3) 3236 " " 26.1 PPG (8th)
27th - St. Louis Rams 3125 21.8 PPG (21st)
28th - Buffalo Bills 3103
29th - Carolina Panthers (12 -4) 3043 22.9 PPG (18th)
30th - San Francisco 49ers (12 - 4) 2979 25.4 PPG (11th)
31st - New York Jets 2932
32nd - Tampa Bay Bucs 2820
I think if the author would have included this list, his argument regarding a #1 WR might not be as compelling. When teams such as KC, Seattle, Carolina & SF can manage to win games without ranking high, well, isn't that what it's all about?
To say this is about the LACK of a #1 WR is shortsighted. Once Bradford went down, they completed an avg of 14 passes per game. With half of those going to TEs and RBs by design. So for this author to try to use statistics to make his case, just falls short of the true story.
And as far as the "we need a #1" myth, you can have a dynamic passing game without one. Please tell me who the "#1 receiver" is on Denver. Or New Orleans. arguably the two best passing teams in the NFL. The difference is, when ONE guy gets taken away, they have alternatives. While I will admit that upgrading the roster is really all that matters, I just don't think there any guarantees that Watkins, Evans, Lee, Benjamin, et al. will have any more impact his first year than the guys they already have.
Last year it was "we have to trade up and get the most dynamic playmaker in the draft". They did just that, and yet here we are yet again, saying the exact same thing.