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- mojo
Target announced that they will stop separating girls and boys toys in its stores because they say it’s unnecessary.
The way we marketers tell boys or girls from infancy what they should and shouldn’t wear or play with is deeply engrained in tradition. But big box store Target has made a move to challenge that, as reported by TIME.
Target announced it will no longer put signs to indicate whether products are for boys or girls in the toys, home or entertainment departments. They’ll still have girls and boys clothing sections, but say specifying some other departments by gender is “unnecessary”.
For instance, Target says it’s going to remove color-coded pink, blue, yellow or green signs in the toy section and is getting rid of gender-specified bedding — a likely response to a popular tweet criticizing one of the signs.
Meanwhile, some critics have called the move overly politically correct.
“What?????? When I shop, I want to find things fast…” said Sarah Baker Little, a commenter on the Target announcement. “Having things labeled makes it easier and faster to finds things.... Dumb move TArget, dumb!!!! If it is going to be this way, I will need to find another place to do my Christmas, I am sorry (liberal speak) "holiday" shopping. As well as weekly grocery shopping, birthday shopping, weekend day out shopping....... Stupid, just plain stupid.”
More....
http://www.askmen.com/news/power_money/target-to-eliminate-signs-specifying-boys-or-girls-toys.html