When I titled the thread "Super Bowl or Bust", I don't believe the Rams will suck and go downhill if we don't win the Super Bowl this next season. What I do believe is that McVay and Snead recognize that while Gurley, Donald and Goff are on their rookie contracts, they have more "margin for error" in making splash signings. With the promise of the 2018 season, the Rams are capitalizing on their 2017 success to make a serious run at the Lombardi.
It's also possible that giving up draft picks for bonafide pro bowl players might become the way to do business in the NFL. It's going to become a balancing act to keep your core star players while mixing in enough young talent to stay on top.
P.S. I hope we demolish the whiners early in the season so they can get over their Jimmy Carapaolo delusions. I still think JG is the next Brock Osweiler.