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From an article in the Athletic: "Our goal has always been to take the historical elements of the Rams uniforms — the colors, the horns, the symbolism — (and) keep those but progress them forward,” Demoff said. “You’re building the most modern and what we believe will be the world’s best sports and entertainment district at SoFi Stadium. You’re investing in all these technological aspects, these futuristic aspects. You can’t just walk in with uniforms that throw back to the 1970s. I just don’t think that that’s the right brand fit for the Rams or this stadium."
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