...You mean like censorship? I'm pretty sure the NFLPA would have something to say about that.
I'm sure you mean well but those penalties are ridiculously harsh and way out of line, imo. If a player wants to hurt their brand by posting something irresponsible that's their personal problem and the natural repercussions should be consequence enough.
Censorship? Maybe.
And perhaps the penalties are harsh... I don't know. But I have found that, unless the consequence is material (this applies to any consequence), it has little effect. But it still may be harsh. Just throwing an idea out there.
I disagree that it's only their personal problem.
These are public figures... whether they like it or not, they must be held to a higher standard... they represent the St. Louis Rams. When they hurt their own "brand", they hurt the St. Louis Rams brand as well.
That's why the Rams are trying to protect their brand by giving out this training.
I'm just saying it probably isn't enough IMO... some guy standing up in front of a room and telling them that they can do damage to themselves and the franchise probably won't deter them when they're out on the town "enjoying" themselves... that's when the "fun" starts.