It is a weird thing, isn't it? On one hand, you want the Rams brand to be global because it means the team will be stronger.
However, you are dealing with what is probably the nastiest quagmire in a home market in the entire league. If the team plays in St. Louis next year (which is doubtful), this is easily perceived as another jab at a tortured fan base. If the team plays in LA like most believe will be the case, you are selling seasons tickets in a brand new market for only 7 home regular season games, not 8. If you are building a new fan base in LA, this seems counter productive in year one of a new move. It's like getting into a brand committed relationship with someone, but agreeing that one weekend they can go and screw around with someone else in the FIRST YEAR OF DATING.
This organization and league makes no sense sometimes... Tone deaf and oblivious are words that come to mind.