I detest matte helmets. How any team leader can look at them and think they look better is beyond me. The Vikings look like idiots with their matte helms.
Whatever they do I hope the helmet color matches the jersey. That would be a nice change. I like the dark navy blue, but if they go with the old rams blue from the blue and yellows put the same color on the helmets. I also like the shiny gold instead of the baby $hit brown for the horns (gotta keep the horns obviously), if you're gonna go gold then go gold ffs. It's Hollywood, it's LA, so shiny works.